TCL India x Rohit Sharma
Bangalore: TCL, a prominent global brand in the television and home appliances sector, has recently appointed Indian cricket team captain Rohit Sharma as its national brand ambassador, represented by RISE Worldwide. This collaboration aims to enhance TCL’s brand presence and credibility in the Indian market, particularly for televisions and washing machines, by capitalizing on Sharma’s market goodwill and his association with cricket, the most popular sport in India.
Delighted with the announcement, Philip Xia, General Manager, TCL India, said, “We are elated to welcome the one and only ‘Hitman’ to the TCL India family. Being a cherished icon, he inspires fans to strive for excellence just as we push the boundaries of excellence in technology and products with each launch. With the World Cup just around the corner, Rohit Sharma is undoubtedly the best partner, with whom we can grow our Indian community.”
Rohit Sharma, one of India’s greatest cricket players with over six T20 titles and outstanding World Cup performances, aligns perfectly with TCL’s ‘GO BIG’ marketing strategy, which emphasizes large screen-sized TVs. As India’s GDP has been growing significantly in recent years, consumer expectations have risen. TCL has consistently prioritized providing extraordinary customer experiences. Their exquisite range of large screen-sized TVs, available at affordable prices, has successfully earned customer trust by delivering superior viewing experiences. Sharma’s dedication to excellence in every match complements TCL’s commitment to innovation and sophistication, making this one-year partnership an ideal match.
Talking about his partnership with TCL India, Rohit Sharma said, “TCL’s dedication towards innovating with bigger and better technology-oriented products is inspiring. With this approach, I am looking forward to supporting the company’s efforts to bring the Indian sports community together, through our shared love for cricket.”
This partnership will feature impactful online and offline marketing campaigns starring Rohit Sharma, fondly known as the ‘Hitman’. The combination of Sharma and TCL, representing power, impact, and a tech-savvy lifestyle, will strengthen TCL’s position as a dynamic player in the consumer electronics market. As the captain of the Indian National Cricket team, Sharma is admired by millions for his leadership and performance. Just as Sharma aims for big shots in every game, TCL is committed to groundbreaking innovation in its TVs and washing machines each year. By endorsing TCL products, Sharma is expected to significantly boost the brand’s affinity and purchase consideration among the target audience, reinforcing TCL’s connection with Indian consumers and enhancing their overall experience.
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