Thar Roxx: A New Era for Mahindra's Off-Road SUV

New Delhi: Mahindra Thar Roxx is set to launch on August 15, 2024, marking a significant addition to Mahindra’s lineup with a 5-door variant of their popular off-road SUV. A recent teaser video has provided enthusiasts a sneak peek of this new model, which promises to offer increased practicality and comfort compared to the already successful 3-door Thar.

Launch and Booking Information

Bookings for the Thar Roxx are anticipated to open on the launch day itself, although it remains unclear whether pricing details will be revealed immediately or at a later stage. The Thar Roxx is expected to be priced slightly higher than the 3-door variant, reflecting its enhanced features and capabilities.

Engine and Performance Options

According to several media reports, Mahindra is likely to offer the same engine options for the Thar Roxx as the 3-door model. These include a 2.0-liter petrol engine, a 2.2-liter diesel engine, and potentially a 1.5-liter diesel RWD version. This variety will cater to a broad spectrum of customers, including those who do not require a 4WD. Both manual and automatic transmissions are expected to be available.

Chassis and Design Enhancements

The Thar Roxx is expected to feature a modified chassis to accommodate its extended length and wheelbase, similar to the adjustments seen in the Scorpio-N. This will likely include changes to the suspension system and wheel sizes, ensuring that the vehicle remains robust and capable off-road while offering improved comfort and stability. The addition of doors and seats makes the 5-door Thar Roxx more suitable for long-distance travel. It is expected to remain a 5-seater, featuring a rear bench seat and a usable boot for luggage, making it an attractive option for buyers looking for an off-road vehicle that can also serve daily commuting and family travel needs.

Modern Features and Technology

Mahindra is anticipated to equip the Thar Roxx with an extensive list of modern features. These include dual-zone climate control, a larger touchscreen with smartphone connectivity, rear AC vents, and possibly a sunroof. Safety and convenience are also prioritized, with the inclusion of a 360-degree camera and several Advanced Driver Assistance Systems (ADAS) features.

Updated Aesthetic Design

The front design of the Thar Roxx will see updates, including a new grille, LED projector lights, and C-shaped Daytime Running Lights (DRLs). These enhancements will give the SUV a refreshed and contemporary look, appealing to modern consumers.

Market Impact and Expectations

The success of the 3-door Thar has set high expectations for the Thar Roxx. Mahindra aims to balance practicality and comfort while maintaining the off-road prowess that the Thar is known for. With its anticipated features and enhancements, the Thar Roxx is poised to make a significant impact in the SUV market. It aims to attract a broader customer base looking for a versatile vehicle that combines rugged off-road capabilities with everyday practicality.

The launch of the Mahindra Thar Roxx on August 15 is highly anticipated. Its blend of enhanced features, comfort, and off-road capabilities is expected to set new benchmarks in the SUV segment, further cementing Mahindra’s position as a leader in the off-road vehicle market.