Amazon India Reduces Seller Fees by 12% to Encourage Festive Sales

New Delhi: Amazon India has announced a major reduction in selling fees, offering up to a 12% decrease across various product categories, effective from September 9, 2024. This strategic decision comes just in time for the festive season, a peak period for retail sales, and is aimed at providing a significant boost to sellers on the platform.

The fee reduction is designed to empower sellers by lowering their operational costs and allowing them to expand their product offerings in response to heightened consumer demand during the festive period. With reduced selling fees, Amazon India expects sellers to take advantage of the increased shopping activity, thereby enhancing their profitability and enriching the variety of products available to shoppers.

Amazon India has detailed that the fee cuts will range between 3% and 12% across multiple product categories. This broad-based reduction is anticipated to have a substantial impact on the marketplace by encouraging more sellers to list their products, which will, in turn, offer consumers a broader selection during the busy shopping season.

The move is also seen as a strategic response to the competitive e-commerce environment in India, where various platforms are striving to attract more sellers and offer better deals to customers. By reducing fees, Amazon India aims to differentiate itself and drive greater engagement on its platform during a crucial time for retail.

Overall, this initiative aligns with Amazon India’s ongoing strategy to create a dynamic and diverse marketplace, benefiting both sellers and buyers as the festive season approaches.