Delhi: Myntra, one of India’s leading fashion, beauty and lifestyle destinations, brings the 21st edition of the iconic End Of Reason Sale (EORS), live now until the 17th. Marking a decade of extraordinary success, this shopping spectacle is set to dazzle fashion and beauty enthusiasts nationwide. Millions of shoppers from tier 1 and  2 cities, as well as beyond, can dive into an expansive collection from leading international, domestic and homegrown brands, offering more than 3.5Mn styles from over 9500 brands to cater to their fashion-forward needs.

The categories that are expected to garner traction from consumers during EORS include Men’s Casual Wear, Men’s and Women’s Ethnic wear, Women’s Western Wear, Beauty and Personal Care, Watches and Wearables, Winter Wear, Accessories, Travel essentials, Sports footwear, Kids’ Wear and wedding collections. Several popular brands that are expected to witness heightened traction include Levi’s, Nike, adidas, H&M, L’Oreal, Decathlon, New Balance, Wrogn, and Rare Rabbit, among others. From cozy layers to glamorous ensembles, curated collections ensure there’s something for every occasion, season, and style preference.

Adding to the thrill, FWD, Myntra’s Gen-Z proposition, will feature over 100K trend-first styles from brands including Hersheinbox, Glitchez, Kpop, Slyck, Lulu & Sky, Bonkers Corner, Kassually, Freakins, Pronk, Bewakoof, House of Koala among many others.

Exciting new launches for EORS-21

The 21st edition of EORS will make shopping delightful with a slew of new launches. These include the popular New York-based streetwear brand Extra Butter, Japanese sports brand Yonex, and Middle East-based kidswear brand Babyshop. Other exciting new collection launches include American Eagle Outfitters X Jahnvi Kapoor, Crocs X Squid Game, Titan Stellar’s limited edition The Unity Watch, CASIO G-Steel collection, Noise Air Clip Earbuds, Samsonite Red, CIGA Design, Anastasia Beverly Hills and men’s occasion wear collection from the brand Jaypore. 

New collection drops from Beauty and Personal Care brands include Max Factor X Priyanka Chopra Jonas collection, Clarins Hydra Essentiel Travel Collection, and Huda Beauty’s Easy Blur Foundation. Additionally, customers can also shop exciting new sneaker drops from brands like Nike, adidas Originals, and New Balance.

Speaking about the 21st edition of EORS, Bharath Kumar BS, Head of Revenue and Growth, Myntra said, “As we celebrate a decade of EORS, we’re thrilled to bring our customers an unmatched shopping experience. We have lined up an exciting selection of new international brand launches for our fashion-forward customers, furthering our commitment to making international brands accessible to millions of customers across the country. Additionally, with the wedding, holiday and party season kicking in, EORS will provide customers with trend-first styles, reflecting their personal choices, across fashion, beauty and accessories.” 

This mega event presents a one-of-its-kind opportunity for brands to engage with millions of customers, including first-time shoppers, eager to discover unique and trendy fashion and beauty solutions. The shopping event includes several exciting deals, including Brand Manias, Midnight Steal Runs, and Grab or Gone deals. 

Exciting partner bank offers on EORS-21

• Axis Bank: 10% instant off on credit cards and credit card EMIs
• Kotak Mahindra Bank: 10% instant off on credit and debit cards, plus an extra 5% off on Myntra Kotak co-branded credit cards
• State Bank of India: 10% instant off on SBI debit cards
• HDFC Bank: 10% instant off on HDFC credit and debit card EMIs
• Paytm UPI: Assured cashback of ₹20 up to ₹200 on orders of ₹750 and above
• Simpl: Cashback of ₹75 on orders above ₹1499 and ₹100 on orders above ₹1999

Leveraging the power of Social commerce for EORS-21

Taking engagement to the next level, Myntra will leverage its powerful Social Commerce platforms to connect with its ever-growing base of fashion-conscious shoppers. Top influencers from across the country, will create exclusive looks to inspire fashion and beauty enthusiasts. Adding to the excitement is Myntra Minis, a cutting-edge feature revolutionizing how users interact with fashion, beauty, and lifestyle content. Myntra Minis captivates Gen Z and millennials with vibrant, dynamic content, with users spending 80,000 hours monthly on average watching snackable videos and cementing itself as a game-changer in the world of immersive shopping.

Kochi’s youth prioritize savings accounts over other investment options, underscoring a conservative approach towards finance. Food expenses dominate spending for 70% of respondents, followed closely by healthcare and entertainment, reflecting a focus on essential and lifestyle costs.

Key Highlights from Kochi: 

• Savings Culture: A third of Kochi’s young adults save over 30% of their income, with 62% favouring traditional savings accounts over stocks (46%) and mutual funds (43%), highlighting it as their preferred investment method.

• Investment Preferences: Kochi’s youth show a preference for steady, conventional investments. Besides savings accounts, stocks and mutual funds are also popular, while gold (15%) and real estate (11%) hold the lowest interest.
• Spending Priorities: Food expenses are at an all-time high for 70% of respondents, followed by healthcare (66%) and entertainment (62%), highlighting a balanced focus on essential and discretionary spending.
• Early Investors: Kochi’s youth are proactive, with 43% starting their investment journey between the ages of 22-25, indicating a growing awareness of the importance of early financial planning.

“Kochi’s youth exemplifies a blend of financial caution and commitment, with a significant portion consistently saving over 30% of their income. The preference for traditional savings options underscores a disciplined approach to financial security, while early entry into investments reflects an encouraging trend of proactive financial planning. At Fin One, we are dedicated to supporting Kochi’s younger generation with the knowledge and tools needed to make informed financial decisions and achieve their financial aspirations,” said Paarth Dhar, Vice President, Angel One.

The overall India insight for the report reveals that 93% of young Indians consistently save, primarily setting aside 20-30% of their monthly income. Stocks and mutual funds are favoured, with 58% investing in stocks followed by 39% in mutual funds. Younger groups between the age of 18-21 show a strong preference for stocks, and around 62% rely on YouTube for financial guidance, with family and friends as secondary sources. The report also mentions that 71% of respondents feel financially literate.

This survey reaffirms the growing importance of financial literacy, disciplined saving and the use of technology among India’s young population. Angel One remains committed to driving financial empowerment in India through its innovative solutions and educational initiatives.

Delhivery hosted its ninth Growth Summit in Kolkata. This event highlighted the growing opportunities for direct-to-consumer brands in Tier 2 and 3 markets, emphasizing Delhivery’s role in democratizing e-commerce and fostering growth across India.

This landmark event featured engaging panel discussions and keynote addresses from industry leaders, including Nikhil Daga, Founder of Krishna Ayurveda; Sanjeev Jain, Founder and CEO of Supra Pens; Anurag Agarwal, Founder of Nestasia; Ankit Kothari, Co-Founder of Wishcare. Conversations revolved around exploring the transformative role of technology in scaling D2C businesses, optimizing AI-driven logistics, and unlocking the potential of India’s underserved markets. 

As a major economic hub of Eastern India, Kolkata contributes significantly to the country’s economy, with the state of West Bengal recording exports worth approximately $13.8 billion in 2023-24. Kolkata’s strategic location as a gateway to Northeast India and neighboring countries further bolsters its role as a critical hub for direct-to-consumer (D2C) brands looking to tap into emerging markets​.

Mohammed Ali, Head of Marketing and SME Business at Delhivery reflecting on the summit, said, “Our mission is to empower D2C brands with robust logistics and a growth-enabling network. Tier 2 and 3 cities are the next frontier for e-commerce, and we are committed to supporting businesses in these regions.” 

The summit built upon Delhivery’s history of facilitating meaningful connections, with over 1,000 D2C brands having engaged with industry experts, investors, and enablers such as Cashfree and Infobip through previous editions. These events equip brands with tailored solutions to navigate growth challenges and ensure sustainability in an evolving market landscape. 

Delhi: It’s that time of the year to bring out the festive finery – for a day of celebration and evenings that spell sophistication and understated elegance; each look, talked about long after the party has ended.  As you elevate your style game, complement those stunning outfits with the precious timelessness of platinum jewellery. Unique platinum jewellery pieces from Platinum EVARA’s collection make for the ideal style companion to complete your chic ensembles this season!

Born from the stars, platinum is truly precious and rare, with only limited quantities available on the planet. Thus, serving as an ideal marker of special moments such as that first bonus when you indulge on those precious platinum earrings from Platinum EVARA…after all, what better way to celebrate you, than with a one-of-a-kind jewel crafted from this rare metal! Denser, hence stronger than other precious metals, platinum offers the most secure hold on precious gems that are intricately placed to create designs as unique and awe-inspiring as the women who adorn them. Whether it’s the traditional silk sari for a pooja or a contemporary indo-western flair for a late-night card game, Platinum EVARA’s captivating platinum necklaces, alluring platinum wristwear, intricately crafted earrings and elegant rings – this is nice but you may want to add a few more adjectives about motifs – modern silhouettes, geometrics, play of textures, promise to effortlessly uplift your style quotient. Delicate – Minimal yet seamless forms, combined with unique diamond pieces come together while offering a rare promise of 95% purity, one of the highest in precious jewellery and create one-a-kind pieces that effortlessly complement every outfit while making an understated and yet discerning style statement.

Choose from the latest Platinum EVARA collection available across leading jewellery retail stores. These pieces from Platinum EVARA are not just jewellery but emblems of each young woman’s distinct path and the milestones that define their growth and individuality. With their unique designs and the rare quality of platinum, these selections are perfect for celebrating significant moments and milestones.

This festive season step out in style with these contemporary designs, from Platinum EVARA that promise to take your signature look a notch higher!

Lucknow: Ola Electric, India’s largest pure-play EV company, has announced the launch of its Gig and S1 Z range of scooters, designed to unlock the full potential of electric mobility for the masses. The new range of scooters comprises Ola Gig, Ola Gig+, Ola S1 Z, and Ola S1 Z+ available at an introductory pricing of ₹39,999 (ex-showroom), ₹49,999 (ex-showroom), ₹59,999 (ex-showroom), and ₹64,999 (ex-showroom), respectively. The reservations for both the Gig and S1 Z series are open at just ₹499 starting today. The new range of scooters offers durable, reliable, affordable, and flexible solutions, including removable batteries, fulfilling personal and commercial use cases of rural, semi-urban, and urban customers. 

With the new range of products, coupled with the existing portfolio, Ola Electric aims to further revolutionise access to EVs with a wide range of affordable offerings across categories, catering to a broad spectrum of customers, thereby democratising electric mobility for all. Deliveries of the Ola Gig and Ola S1 Z series will begin starting April 2025, and May 2025, respectively

Speaking on the occasion, Bhavish Aggarwal, Chairman & Managing Director, Ola Electric, said: “At Ola, we are committed to taking the EV revolution to every nook and corner of the country. With the launch of the Ola Gig & S1 Z range of scooters, we will further accelerate EV adoption, catering to a wide range of personal and commercial use cases with affordability, reliability, and safety as the core pillars. The new range of our scooters also features portable batteries that can double up as an inverter using the Ola PowerPod and power home appliances allowing for more efficient use of our batteries. With Ola Gig and Ola S1 Z scooters, and our existing EV portfolio, we are strongly positioned to take India closer to #EndICEAge.”

Ola Gig
Designed to address the needs of gig workers involved in shorter trips, the Ola Gig scooter offers a robust design, sufficient range, removable battery, adequate payload capacity, and reliable safety features. The scooter offers an impressive IDC-certified range of 112 km and a top speed of 25 kmph. It comes with a removable 1.5 kWh battery, a hub motor, 12” tyres for superior braking. With an introductory price of ₹39,999, the Ola Gig will be available for B2B purchases and rentals.

Ola Gig+
Built for gig workers having to travel longer distances with heavier payloads, the Ola Gig+ scooter comes with a top speed of 45 km/h and a removable single/dual battery of 1.5 kWh each with an IDC-certified range of 81 km (157 km X 2). The scooter is powered by a hub motor with a peak output of 1.5 kW. It enables gig workers to maintain optimal city speeds and maximise their earnings with faster order completions. With an introductory price of ₹49,999, the Ola Gig+ will be available for B2B purchases and rentals.

Ola S1 Z
S1 Z is a personal-use electric scooter aimed at urban commuters who value style, performance, and convenience. It offers an agile, easy-to-handle experience, ideal for smooth manoeuvring on busy urban and semi-urban roads. The scooter sports removable dual batteries of 1.5 kWh each with an IDC-certified range of 75 km (146 km X 2) and comes with a top speed of 70 kmph, an LCD display, and a physical key. Powered by a 2.9 kW hub motor, it can clock 0-20 kmph in 1.8 seconds and 0-40 km in 4.8 seconds. With the S1 Z, Ola Electric aims to offer an unparalleled alternative value proposition to entry-level ICE models keeping young professionals, students, women, and elderly riders in mind. The Ola S1 Z is priced at ₹59,999 (Introductory price).

Ola S1 Z+
A dual-usage electric scooter designed for both personal and light commercial use with a robust body, high payload capacity, and versatile storage options, Ola S1 Z+ is ideal for urban, semi-urban and rural commuting. The scooter is built for ruggedness, durability, and extended range, catering to the needs of small business owners, local shopkeepers, and individuals involved in light to medium commercial activities.

S1 Z+ sports removable dual batteries of 1.5 kWh each with an IDC-certified range of 75 km (146 km X 2) and comes with a top speed of 70 kmph, 14” tyres, an LCD display, and a physical key. Powered by a 2.9 kW hub motor, it can clock 0-20 kmph in 1.8 seconds and 0-40 km in 4.7 seconds. The Ola S1 Z+ is priced at ₹64,999 (Introductory price).

Ola PowerPod
The Ola PowerPod is a versatile and reliable power source. It will allow Ola’s portable battery to double up as an inverter which can power small household appliances, lights, fans, and other essential devices. The PowerPod has a maximum output of 500W, a 1.5kWh battery that can provide power for 3 hours to run 5 LED bulbs, 3 ceiling fans, 1 TV, 1 Mobile charging, and 1 Wi-Fi router. This dual functionality of the battery offers a valuable proposition for users in semi-urban and rural areas where access to a stable electricity supply may be limited, furthering the goal of accessible, sustainable energy for all. The PowerPod is priced at ₹9,999.

In addition to the Ola Gig and Ola S1 Z Range, Ola Electric currently offers an expansive S1 scooter portfolio with six offerings across attractive price points catering to customers with different range requirements. While the premium offerings S1 Pro and S1 Air are priced at ₹1,34,999 and ₹1,07,499, respectively, the mass-market offerings include the S1 X portfolio (2 kWh, 3 kWh, and 4 kWh) priced at ₹74,999, ₹87,999, and ₹101,999, respectively.

The company also announced the launch of its Roadster motorcycle series, comprising Roadster X (2.5 kWh, 3.5 kWh, 4.5 kWh), Roadster (3.5 kWh, 4.5 kWh, 6 kWh), and Roadster Pro (8 kWh, 16 kWh). The motorcycles offer many segment-first technology and performance features, with their prices starting from INR 74,999, INR 1,04,999, and INR 1,99,999, respectively. 

Bringing together close to 200 D2C founders, entrepreneurs, and eCommerce brands, the summit will explore how advanced logistics solutions and technology can transform D2C operations. Key discussions will revolve around leveraging AI-driven logistics, optimizing delivery networks, and scaling sustainably in high-growth regions.

Indore, recognized as the economic hub of Madhya Pradesh, is a key market for growth and innovation. According to data from the office of the Joint Director General of Foreign Trade, the city leads the state’s export landscape, contributing over ₹20,000 crore annually. Driven by a diverse industrial base and a thriving business ecosystem, Indore’s strategic location and rapidly expanding consumer base make it an essential destination for D2C brands aiming to capitalize on high-growth opportunities in Tier 2 and 3 markets.

This Indore edition builds on the success of Delhivery’s flagship summit series, which has connected over 1,000 D2C brands with industry leaders and solution providers across India. The event will offer actionable insights and success stories, equipping brands with the tools to navigate and thrive in a rapidly evolving market landscape.

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In addition to this significant event, Dr. Gaur is actively participating in the festival. Today, he will be part of a panel discussion titled “E-Zone: Digital Narratives & Interactions,” moderated by Gumlat Ong Maio. The esteemed panel also includes Geeta Shree, Yadvendra Pandey, Sriram Karri, and Raza Kazmi.

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The summit will feature distinguished Chief Guests, including Sh. Jual Oram, Hon’ble Minister, Ministry of Tribal Affairs, and Gen (Dr) V K Singh, PVSM, AVSM, YSM (Retd), Former Union Minister, with Lt. Gen M U Nair, PVSM, AVSM, SM, National Cyber Security Coordinator (NCSC), Government of India, presiding over the event.

Gen (Dr) V K Singh will release CAPSI’s ‘Surakshit Bharat – Viksit Bharat Vision 2047’ document, outlining a strategic roadmap for achieving a secure and more developed Bharat by 2047, with a focus on a unified approach towards security challenges facing our country. He will also discuss the role of technology in national security and strategies to enhance India’s internal safety framework. Sh. Jual Oram will highlight public-private partnerships for creating adaptive security models, while Lt. Gen M U Nair will offer strategic insights into aligning advanced technologies like AI and drones with national security objectives. Mr. Devesh Chandra Srivastava, Special CP – Crime (IAS), Delhi Police will Chair the panel discussion on Women Security.

The summit will host an impressive line-up of speakers, including Dr. Satya Pal Singh, Former Union Minister; Dr. Shamsher Singh, IPS, DG of Police (Law & Order), Gujarat; Lt. Gen A B Shivane (Retd); Shri. Rajneesh Gupta, IPS, Joint Commissioner of Police / IFSO, Special Cell, Sh. S S Srivastava, IPS Addl Director General of Police cum Controlling Authority, Punjab, Dr. Onkar Sharma, Advisor – Ministry of Labour Sh Somesh Goyal (R) Former DGP Himachal Pradesh, Sh. V K Bhawra IPS (R), Former DG Police, Punjab, Sh. Anil Pratham IPS (R), Former DGP, Police Reforms, Gujarat and representatives from the Indian Army, Delhi Police and global security organizations. Renowned international speakers such as Mr. Mike LaCorte, President of the Association of British Investigators, and Ambassador (Dr) Sylvester Okere, Founder and CEO of Strategic Groups USA LLC, will bring a global perspective to the discussions.

Speaking about the event, Kunwar Vikram Singh, Chairman of CAPSI & APDI, said, “This summit reflects our unwavering commitment to preparing India’s security landscape for the challenges of tomorrow. Our vision, ‘Surakshit Bharat – Viksit Bharat 2047,’ emphasizes integrating cutting-edge technology and adaptive leadership to ensure safety and progress for all.” He also announced CAPSI’s initiative to train one lakh drone warriors, aligning with DGCA guidelines, to revolutionize the country’s security framework.

The Roadmap for Setting up CITY SECURITY COUNCILS in all important cities in collaboration with State Police and other stakeholders holders was also discussed during the Panel Discussion Chaired by Shri. Bhagwan Shankar, IAS (R), Former Additional Chief Secretary, Govt of Sikkim, Former Joint Secretary MHA. The 19th Security Leadership Summit 2024 promises to deliver insightful discussions, networking opportunities, and actionable outcomes, shaping the future of the security industry while contributing to a safer and progressive India.

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Produced by Audiocrackerr, in just this short span, Victory Anthem has captivated audiences with its powerful message. With over 2.8 million Spotify streams, 5 million YouTube views, and inspiring over 3 lakhs reels on Instagram, fans are embracing the song’s spirit of victory sung by the reality contestant and loved artist Lash Curry and the mystery artist behind the mask, Khushi TDT.

Khushi TDT shares “This track is a shout out to everyone who’s ever been underestimated. Victory Anthem is a statement about believing in yourself and finding the power within, when no one else does and finding the strength to keep pushing forward. I’m beyond grateful for all the support and appreciation that I have received. Your love is what drives my music, and I can’t wait to keep sharing this journey with you. This is a song for the dreamers who keep going when no one believes in them.”

Known for blending classical influences with rap to create a raw, unfiltered energy Lash Curry, who is also currently a contestant on MTV Hustle 4 adds, “For me, this track is personal. I wanted this track to speak to people who feel overlooked. Our voices, our energy, everything in the Victory Anthem is our way of saying keep going, keep grinding, and keep believing. I hope the audience resonates with the track and share their love for Victory Anthem as well”

With its dynamic and unapologetic verses, Victory Anthem leaves an impact, celebrating the artists journey and their unwavering dedication to never give up. Resonating with fans across ages and backgrounds, social media feeds have exploded with fans posting about their own battles and victories, tagging the track as the soundtrack to their stories. It’s the ultimate song to play loud when you need that extra push, that reminder that you are unstoppable.

Listen to Victory Anthem Here: https://www.youtube.com/watch?v=oyt4Ms7mj_o

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The survey reveals that recognition from senior leaders is one of the most important factors in fostering a positive workplace culture, with 63% of employees emphasizing the value of acknowledgement from leadership. Acknowledging individual contributions also plays a key role in boosting morale, as 62% of employees report feeling happier when their efforts are appreciated by their team. Furthermore, 58% of employees stress the importance of having their opinions and ideas welcomed by their immediate colleagues. These forms of validation and inclusion help build confidence and contribute to a more supportive, collaborative work environment, empowering employees to thrive.

Sashi Kumar, Head of Sales, Indeed India, commented, “It’s clear that acknowledgement and a safe, open environment are at the heart of a thriving workplace. Employees want to feel that their voices are heard and that their contributions matter. Companies that make recognition and inclusion core to their culture will be better positioned to attract, retain, and inspire a motivated workforce. Addressing these areas is not just good for employee well-being—it’s good for business.”

Creativity and Openness Build Connection

The survey finds that an open environment that values creativity boosts satisfaction and helps manage workplace stress. Nearly 64% of employees say their companies promote creative thinking, helping them feel more connected. Additionally, 61% appreciate the freedom to express themselves openly, feeling more engaged in workplaces that foster idea-sharing and inclusion. By encouraging open communication, recognizing achievements, and fostering creativity, companies can deepen employees’ connection to their roles and nurture a thriving workplace culture.

Barriers to Inclusion: Stress, Judgment, and Discrimination

While Indian workplaces have made strides in encouraging openness, the survey reveals that several factors can undermine a sense of belonging. Feelings of judgment from colleagues (43%), burnout and work-life imbalance (38%), lack of role clarity (33%), and criticism from direct managers (32%) are key challenges impacting employee inclusion and overall well-being. To create a truly inclusive and fulfilling work environment, organizations must take deliberate steps to bridge the gap. This includes making recognition a priority, fostering open communication, and reducing discrimination. By valuing diverse ideas and encouraging creativity, companies can cultivate a workplace where every employee feels respected, valued, and connected.

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