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Many believe data loss is something that happens to others. Unfortunately, this is not the case. According to a 2025 Western Digital survey conducted by Researchscape, 71% of respondents in India have lost their data at least once, even though 64% of Indian respondents backup daily or weekly, showcasing the importance of backup in today’s time.

Despite assuming their data was secure, there are countless stories where people have faced the sudden shock of losing all their data. Here’s what five people have to say about their experiences, and what you can learn from them!

 The Content Creator: I was working with a special client. I had all the content I created over a period of one month on one drive. It failed and I lost not just storage but a month’s worth of work. Since there was no back up, I had to redo it from scratch and obviously couldn’t deliver on time. I almost lost the client and spent sleepless nights fixing the situation, but the stress and lost time taught me the hard way – always keep multiple backups.” – Kritesh Taneja, 27, Food influencer   Lesson: Always have at least three copies of your data on two different types of storage such as cloud and external hard disk drive (HDD) or cloud and a network attached storage (NAS). One of these backups should be kept out of the home in a separate location to help safeguard your work in case of a disaster scenario (e.g. fire, flood) and prevent loss of time and effort.  

The Parent: “Our old laptop suddenly stopped working and the fear of losing my children’s first step videos felt overwhelming. We had cherished memories right from their birth to their first day of college. Luckily, we had a backup of all our family photos.” – Anuradha Trivedi, 38, Homemaker   Lesson: Sentimental data is priceless. Even for personal files, data should be backed up in three places and stored in two different locations.  

Data loss can be frustrating, and the regret of not having a backup can hit hard when it’s too late. This World Backup Day, Western Digital emphasizes the importance of taking control of your data and making backups a habit. Automating backups is a practical way to ensure your files are regularly saved without extra effort.

Choosing a reliable storage companion, like the WD My Passport® 6TB HDD, makes managing, storing, and backing up data easier and more secure. Using a combination of cloud and local storage offers the best protection, ensuring that even if one fails – whether due to technical issues, cyber threats, or a disaster – your important files remain accessible.

Your data is too valuable to risk. Start backing up today!

Spanning 45 days, the Maha Kumbh Mela has drawn millions of devotees to the sacred confluence of the Ganga, Yamuna, and the mythical Saraswati rivers. With an estimated 600 million participants attending the event, providing medical services has been crucial in ensuring the well-being of the pilgrims. Given the influx of people, there has been an increased risk of communicable diseases, respiratory ailments, and chronic illness-related emergencies, making the presence of medical services vital.

Our dedicated medical unit, consisting of 15 doctors, 15 nurses, 10 paramedical personnel, and numerous support staff and volunteers, has been operating 24/7. The team set up a temporary hospital equipped with ten beds, a state-of-the-art Telemedicine vehicle, an ambulance, and a breast cancer awareness bus offering free mammography screenings. The facility has also provided on-site care for waterborne diseases, minor injuries, and chronic disease management. Free medications worth over ₹50 lakhs (approximately $60,000) have been distributed to those in need.

Significance of Cancer Screenings at the Maha Kumbh Mela

Recognizing the need for increased cancer awareness and detection, the medical services at Maha Kumbh Mela have integrated free cancer screening programs. The presence of a dedicated breast cancer awareness bus, equipped with mammography machines, has been a game-changer in early detection, particularly among women from rural areas who have limited access to specialized healthcare. Such initiatives play a crucial role in breaking myths surrounding cancer and encouraging early diagnosis and timely intervention.

Reflecting on this initiative, Swami Nijamritananda Puri, Administrative Director of Amrita Hospital, Faridabad, stated: “By sending the medical team to the Kumbh Mela, Amma has upheld the message of strengthening love among different cultures. Our healthcare mission aligns with the vision of ensuring that every individual, regardless of background, has access to quality medical services.”

Senior Brahmachari Mokshamrita Chaitanya emphasized the importance of early detection in combating cancer, stating, “As we know, Cancer remains one of the leading health challenges in India, affecting millions of lives across all age groups and communities. It is not just a statistic—it impacts our families, friends, and loved ones in profound ways. By promoting early detection, increasing awareness, and ensuring accessible screenings, we can take meaningful steps toward reducing its burden and saving lives.”

He further added, “Amma says that the creator has become the creation. By serving others, we are in fact serving God. This initiative reflects Amma’s vision of selfless service and compassion, aiming to provide accessible healthcare to underserved populations. The presence of the mammography van at the Kumbh Mela not only facilitates early detection of breast cancer but also raises awareness about the disease among the masses. In addition to medical services, the Ashram is also arranging a free food facility (Annadan) for all pilgrims, ensuring that no one goes hungry during their spiritual journey. Along with healthcare, the Ashram is offering various spiritual programs, satsangs, and meditation sessions, allowing devotees to immerse themselves in an atmosphere of devotion, learning, and well-being.”

Key Healthcare Services Provided

• Diabetes Screening: Over 1000 pilgrims underwent blood sugar level tests to detect and manage diabetes early.
• Minor Injury management: Over 50,000 individuals received treatment for cuts and minor injuries.
• Injection Administration: Over 500 patients were administered essential injections for infections and chronic diseases.
• Respiratory Care: 250 patients benefited from nebulization treatments for asthma and other respiratory ailments, especially due to increased air pollution and cold weather conditions.
• X Ray, ECG, Plaster etc.: 1000 patients benefited through our tele medicine van

Specialized Diagnostic Facilities Impact

• Breast Cancer Screenings: 30 women availed mammography screenings, aiding in the early detection of breast health concerns.
• Laboratory Testing: 456 individuals accessed diagnostic services through the I-Lab Van, offering essential laboratory testing for accurate diagnosis and treatment.
• General Check-ups: More than 100,000 pilgrims, including elderly individuals, sought preventive and primary healthcare consultations.

In addition to medical care, Ashram sanyasis and brahmacharis consecrated a sacred space adjacent to the medical facilities, where traditional rites and continuous chanting of sacred names took place, enveloping the area in divine vibrations. Pilgrims actively participated in prayers focused on world peace and harmony, immersing themselves in spiritual discourses, devotional singing, and meditation guided by revered saints. The Ashram also conducted sacred fire rituals (homas) for purification and universal well-being, fostering an environment where holistic healing transcended the physical realm, embracing the spiritual and emotional well-being of devotees. Through these sacred ceremonies, the essence of selfless service intertwined seamlessly with divine grace, reinforcing the profound connection between faith and healing.

Through such humanitarian efforts, Amma’s teachings of love, service, and selfless compassion are brought to life, reaffirming the message that true spirituality is deeply intertwined with caring for humanity.

As the Maha Kumbh Mela draws to a close, the Amrita Medical Team remains steadfast in its mission to provide compassionate and high-quality healthcare services to communities in need, embodying the principles of selfless service and universal love.

Dr. Gaur’s illustrious journey in the domain of PR is marked by numerous accolades and achievements. Having authored four books on Public Relations and event management, contributed six chapters to various books edited by renowned media educators of India, and maintained an active presence as a blogger with 133 blogs to his credit, Dr. Gaur’s impact on the industry is undeniable.

This latest recognition adds to Dr. Gaur’s already impressive list of accomplishments, including his induction into the Golden Book of World Records in 2022 for the fastest creation of 100 blogs on PR. His commitment to sharing expertise extends beyond writing, as he has delivered talks and presentations on digital PR and film PR at prestigious events, including the International Film Festival held at AAFT, Noida.

Beyond his contributions to PR, Dr. Suresh Gaur is recognized as a pioneer of Hindi Theatre in Punjab. A multifaceted talent, he has excelled as a writer, actor, and director, having worked on numerous stage productions, tele-films, and TV productions. His versatility is further demonstrated through his experience as a newsreader and host of ‘Evening Live Show’ on DD, Delhi Kendra.

Dr. Gaur’s commitment to nurturing the next generation of communication professionals is evident through his engagements with college and university students both in India and abroad. Through seminars, webinars, and guest lectures at esteemed institutions such as Amity University, IIMC, and Bharatiya Vidya Bhawan, he imparts valuable insights into communication and PR principles, enriching the knowledge base of aspiring practitioners.

In addition to his offline engagements, Dr. Gaur has embraced digital platforms to share knowledge and expertise. Anchoring 185 FBlive shows of the “PR Ki Pathshala” series since July 18, 2020, he has demonstrated his dedication to educating and empowering individuals interested in the field of PR. With the upcoming launch of the PRTALK Show, Dr. Suresh Gaur continues to innovate and inspire in the realm of Public Relations.

The newly introduced Platinum Distributors in Patna are set to play a pivotal role in ensuring that Oswaal’s educational materials are readily available to students, educators, and institutions throughout the city. Carefully selected for their dedication, expertise, and commitment to providing top-notch service, these distributors are poised to elevate the availability of educational resources in Patna.

As a token of appreciation for their partnership, Oswaal Books is extending an exclusive discount to its retailers in Bihar. This significant discount serves as a testament to Oswaal’s recognition of the crucial role played by its retailers in expanding the accessibility of Oswaal Books within the educational community in Bihar.

“We are thrilled to reinforce our presence in Patna through our collaboration with Platinum Distributors who share our unwavering commitment to providing high-quality educational materials,” remarked Prashant Jain, CEO of Oswaal Books. “This partnership marks a significant milestone in our mission to empower students with the best learning resources and support their educational journey.”

Oswaal Books remains steadfast in its dedication to fostering partnerships that enrich the educational landscape. The collaboration with these Platinum Distributors in Patna is expected to contribute significantly to the academic success of students in the region.

With this strategic move, Oswaal Books is poised to strengthen its foothold in Patna while furthering its mission of facilitating access to quality educational resources for students nationwide.

To achieve the objectives of the MSME sector, Minister of Micro, Small, and Medium Enterprises, Mr. Narayan Rane, identified the obstacles and sought solutions to pave the way for its growth. As a result, during the period from 2021 to 2023, the progress of this sector has been significantly enhanced, thanks to Mr. Rane’s visionary decisions.

Due to the lack of necessary documents, many new entrepreneurs were unable to avail themselves of government schemes and bank loans under the MSME sector. The Prime Minister’s Mudra Yojana was initiated to assist such entrepreneurs. Under this scheme, collateral-free loans are provided to start new businesses or expand existing ones without any guarantee, through the Credit Guarantee Fund Trust for Micro and Small Enterprises.

To assist entrepreneurs who were unable to avail themselves of financial facilities, the “Entrepreneur Assist Platform” was launched on January 11, 2023. Within the first year, registration of over a million unorganized sector micro-enterprises was facilitated on this platform, making it easier for them to access loans.

The MSMEs bring diversity to various industries and encourage innovation. They often adopt new technologies and business models, contributing significantly to overall industrial progress.

Keeping this in mind, the government has taken several steps. For example, under the Cluster Development Program, a Central Sliver Plant was started in Karnataka with an expenditure of nearly 9 billion rupees, through the Khadi and Village Industries Commission or KVIC. The aim of the plant is to reduce the raw material cost for khadi institutions and increase production by up to 40% in the producers.

Similarly, there is also a plan for the rejuvenation of Mahatma Gandhi Institute for Rural Industrialization or rural industrialization. Under this plan, a sliver plant will also be started in Wardha district of Maharashtra as incubation centers. The aim of incubation centers is to promote new ideas and technologies.

Giving special attention to the khadi industry under MSME has a significant reason. In the past 9 years, khadi production has tripled. Its sales were only 1170 crores in 2014-2015. Khadi sales increased to nearly 6 thousand crores in 2022-2023. Today, we are exporting khadi products to more than 20 countries in addition to meeting our own needs. Today, this business has become a means of livelihood for many people besides millions of people associated with production, including designers, exporters, traders, and even banks. Even thousands of government jobs are running due to handloom and khadi trade.

Apart from khadi, efforts are also being made to help other sectors of the MSME sector. A plan has been initiated to open 20 technology centers and 100 extension centers across the country, which are supporting existing and potential MSMEs by enhancing production facilities, developing human resources, providing consultancy, and adopting best practices.

With the assistance of the World Bank, the RAMP scheme of around 6 thousand crores has been started. This scheme is proving helpful in the development of the MSME ecosystem by providing direct market access, loan availability, and strengthening institutions at the national and state levels.

The credit guarantee scheme has been redesigned to increase the flow of loans. The annual guarantee fee has been reduced to 0.37 percent and the guarantee limit has been increased from 2 crores to 5 crores.

The MSME sector has also made a significant contribution to realizing the vision of self-reliant India. The vision of self-reliant India is closely linked to job creation.

Substantial changes have been made in the Prime Minister’s Employment Generation Program for job creation. Along with the service sector, other projects of MSME have also been included. Through this scheme, so far, over 9 lakh enterprises have been provided economic assistance, creating more than 72 lakh jobs. The target for distribution in 22-23 was 2434 crores, while a margin money distribution of 2722 crores was made, surpassing the target.

Part of job creation is the inauguration of the PM Vishwakarma scheme. This is not only about job creation but also an ambitious plan to revive Indian traditional arts, crafts, and other strategies and establish their importance on the world stage. Under this scheme, Vishwakarma brothers and sisters will be provided training in 18 types of enterprises, tool kits, and collateral-free loans. The scheme, prepared under the guidance of the Honorable Prime Minister, will be a game-changer for Vishwakarma brothers and sisters. Under this scheme, registration has been done by more than 77 lakh people so far, which is more than double the target. The government’s plan is to help these products reach domestic and global markets through their production.

It is clear that besides khadi, other sectors of the MSME sector also play a significant role in India’s total exports. Efforts are being made to increase their share in exports. Opportunities are provided to participate in various international fairs to reach MSME products to international markets.

Goods and services produced by enterprises create India’s identity in global markets, leading to an increase in the country’s foreign exchange reserves. In addition, online markets like the GeM portal have been created for MSME products and services, providing an opportunity to participate in government procurement.

The MSME sector is also being made compatible with environmental challenges in line with India’s commitment. The ZED Certificate Scheme has been launched to inspire and encourage MSMEs to create zero effects and adopt zero effects. The ZED Certificate Scheme has also been linked to women’s empowerment. Women-owned MSMEs are given ZED certificates for free.

Overall, the MSME sector is making a significant effort to bring about economic equality. Through this single scheme, the vision of overall development of the country is being realized through job creation, industrial development, increased exports, and inclusive development. It is clear that if MSMEs are given proper support and encouragement, India can achieve its development goals rapidly and move towards a prosperous and inclusive society.

Mahesh Verma,

Former Media Head,

Delhi BJP,

National Media In-charge,

BJP Kisan Morcha,

Organizational Secretary,

Summit India,

National Advisor,

National Scheduled Caste Commission, Government of India.