New Delhi, 22nd Feb 2025 – KEI Industries made a powerful statement at ELECRAMA 2025, reinforcing its position as an industry leader in cutting-edge electrical solutions. The event, recognized as the world’s largest electrical and transmission & distribution (T&D) exhibition, brought together industry leaders, experts, and innovators to shape the future of power and energy.

Mr. Anil Gupta, Chairman & Managing Director of KEI Industries Limited and Mr. Akshit Diviaj Gupta( Director, KEI Industries Limited), inaugurated KEI’s presence at ELECRAMA 2025 with a lamp-lighting ceremony and a ribbon-cutting, unveiling the company’s latest range of EV cables and sustainable solutions. The highlight includes Conflame Green+, an eco-friendly wire solution offering low smoke, halogen-free, and flame-retardant (LSHF-FR) properties for superior safety and sustainability in both indoor and outdoor environments. It ensures enhanced fire resistance, superior insulation, energy efficiency, and durability while being environmentally responsible.

In response to the growing demand for sustainable transportation, KEI also presents high-performance EV Cables for electric vehicles (EVs) and charging infrastructure. These cables ensure efficient power transmission, flexibility, and durability under extreme conditions while complying with global environmental standards.

KEI continues to power India’s most iconic projects, including the New Parliament of India, Ram Mandir, Narendra Modi Stadium, Mumbai Coastal Road Mega Project, Statue of Unity, Serum Institute of India, the world’s largest telescope project, Bogibeel Bridge, and the Bullet Train Project.

Speaking about KEI’s participation, Mr. Anil Gupta, Chairman & Managing Director of KEI Industries Limited, said, “At KEI, we constantly strive to bring cutting-edge solutions that align with the industry’s evolving needs. ELECRAMA 2025 gives us an excellent platform to highlight our latest innovations and engage with global audience shaping the future of electrical infrastructure.”

What to Expect at the KEI Booth:

• Next-Gen Wiring Solutions: Discover the latest in high-performance cables and wiring solutions designed to enhance efficiency, reliability, and safety across diverse applications.
• Sustainability at Its Core: Learn about KEI’s commitment to sustainability with cutting-edge products that contribute to greener, energy-efficient solutions for the future.
• Technological Innovations: Experience products and technologies that lead the way in electrical infrastructure, powering industries, homes, and specialised sectors like Oil and Gas, Renewables, Power and Mining, Real Estate, Infrastructure, Agriculture etc.

Visitors to the KEI booth can explore a range of high-performance cables, sustainable electrical solutions, and breakthrough technologies that support modern power needs. KEI’s team will be available to discuss how these solutions can help industries and consumers transition towards a more efficient and eco-friendly future.

The Boult x Mustang Collection—Mustang Q, Mustang Dyno, and Mustang Torq (in two new colours)—is available at www.boultaudio.com, as well as Amazon & Flipkart. Pricing starts at Rs.1299, with exclusive launch offers on the website.

Boult’s collaboration with Mustang has significantly strengthened its position in the market, driving both brand recognition and business growth. Since the first launch in June 2024, Boult TWS saw a 55% YoY growth in Q3 and 36% in Q4, reflecting the strong demand for aspirational, high-performance audio products. Additionally, this partnership has fueled a ~10% market share increase in the ₹1500-₹2000 TWS segment, solidifying Boult’s leadership in this competitive space. By combining cutting-edge technology with bold design, Boult continues to attract Gen Z and aspirational buyers looking for feature-rich wearables.

“India’s audio wearables market is expanding rapidly, and demand for aspirational, high-quality TWS products remains strong. At BOULT, we see this as an opportunity to lead with innovation and deliver unmatched audio experiences. Our expanded Mustang partnership strengthens our portfolio and keeps us at the forefront of the TWS revolution. Since 90% of our engagement is digital, we ensure that when people search for Boult, this launch dominates. The Mustang Q, Dyno, and Torq mark a milestone in our journey for sustainable growth in India’s competitive audio market.” said Varun Gupta, Co-Founder and CEO at BOULT.


This groundbreaking lineup features three high-performance models—Mustang Q, Mustang Dyno, and Mustang Torq—crafted to deliver adrenaline-fueled sound, bold design, and peak performance.

1. Mustang Q – Power Meets Comfort

Designed for audiophiles who demand more, the Mustang Q over-ear headphones feature 40mm Bass Boosted Drivers and BoomX Technology for deep bass and crystal-clear audio. With an industry-leading 70-hour battery life, 4 EQ modes, users can customize their experience. Memory foam earcups ensure all-day comfort and durability.

2. Mustang Dyno – High-Performance Sound Machine

The Mustang Dyno packs 13mm drivers with BoomX Technology, delivering immersive bass with extreme clarity. With the first-of-its-kind Boult AMP App, users can personalize their sound experience, tune EQ settings, and control custom gestures.

3. Mustang Torq – A Bold Icon Reimagined

The fan-favorite Mustang Torq returns in two bold new colors—Silver and Yellow. Featuring 13mm drivers, BoomX Technology, and ZEN Quad Mic ENC for crystal-clear calls, the Torq also includes Blink & Pair Bluetooth 5.4 for seamless connectivity.

All variants support Lightning Boult Fast Charging, with just 10 minutes of charging providing upto 10 hours of playtime. Additionally, the Q offers an industry-defining 70 hours of battery life, with the Torq and Dyno variants offering 60 hours each. Each model features Combat Gaming Mode, with ultra-low latency (45ms) for an optimized gaming experience, ensuring a lag-free connection. With dual device connectivity across each model, users can effortlessly switch between two devices, for smooth multitasking.

With strong year-on-year growth and an expanding market share, Boult is focused on scaling its product portfolio, strengthening retail presence, and enhancing user experience. The Mustang collaboration is part of this strategy, combining performance-driven design with advanced audio engineering to meet the growing demand for high-quality, feature-rich audio devices.

Urbanization and sustainable design fuel demand for architects, making it the top job in India for 2025

Bangalore: For years, India’s job market has been synonymous with tech—software engineers, data scientists, and AI specialists have dominated hiring trends. But in 2025, Architects lead the top spot.

Indeed, the global matching and hiring platform today announced its annual list of the Best Jobs for 2025 in India. Architects are now the most in-demand professionals in the country, with an 81% increase in the share of jobs posted YoY and an average annual salary of ₹1,495,353. The ranking, based on job postings, salary trends, and growth potential, highlights how India’s rapid urbanization, infrastructure boom, and push for sustainable construction are reshaping hiring priorities.  As metros expand, smart cities take shape, and companies invest in energy-efficient office spaces, architects are at the centre of this transformation.

“For the first time in years, a non-tech role has topped our Best Jobs list,” says Sashi Kumar, Head of Sales at Indeed India. “India’s growing cities, new commercial hubs, and booming real estate are driving demand for architects who can design the future.” 

Tech & data roles still dominate the list

While AI continues to dominate conversations around the future of work, foundational technology roles play a critical part in ensuring that the technology ecosystem remains robust, secure, and scalable. From Data Engineers and Data Analysts who manage and decode vast datasets to Site Reliability Engineers and Technical Consultants who maintain system stability, these jobs are essential in keeping businesses agile, efficient, and future-ready. With organizations prioritizing operational efficiency and resilience, professionals in these tech roles are not only shaping India’s tech industry but also paving the way for long-term digital transformation.
Mr. Kumar adds “As India enters 2025, —tech remains dominant, but fields like architecture, project management, and urban planning are gaining ground. The demand for professionals who can design, build, and sustain India’s growth story is higher than ever.”

FULL RANKING OF THE TOP 15 JOBS IN INDIA ARE:  For more insights on India’s Best Jobs 2025. 

Methodology:

Indeed compiled this list by including jobs with an average base salary for full-time roles in India and growth in the share of postings from 2023 to 2024. 

Ola Electric, India’s largest pure-play EV company, today announced its entry into the EV motorcycle segment with the launch of its Roadster X series to redefine motorcycling with impressive performance and a thrilling riding experience. Built on the company’s scalable motorcycle platform, the all-new Roadster X series is being introduced starting at ₹74,999 for the Roadster X, ₹1,04,999 for the Roadster X+ 4.5kWh, and ₹1,54,999 for the Roadster X+ 9.1kWh (with 4680 Bharat Cell) that offers an unrivalled range of 501 km/charge.

The all-new Roadster X comes in 2.5kWh, 3.5kWh and 4.5kWh variants and are priced at  ₹74,999, ₹84,999 and ₹94,999, respectively. The Roadster series comes with a standard warranty of  3 years/50,000 km. The deliveries for the Roadster series to commence from mid March onwards

Bhavish Aggarwal, Chairman & Managing Director of Ola Electric, said, “Motorcycles are at the heart of India’s mobility landscape. With our electric motorcycles, we’re driving the EV revolution deeper into the core of Indian mobility. After transforming the scooter market and making EVs mainstream, our futuristic Roadster series of motorcycles is here to accelerate the EV adoption further and make electric the first choice for every rider in India. The Roadster series will transform urban and rural mobility alike and take us closer to #EndICEAge, bringing in unmatched range, performance, reliability, efficiency, and technology. There can’t be a better time to join the revolution.”

At the forefront of innovation and engineering, the Roadster series offers a compact design and a modular platform that delivers improved performance, efficiency and reliability in all riding conditions. The entire portfolio comes with a mid-drive motor that boosts performance and safety. The powertrain of the Roadster series also features a chain drive andan integrated MCU for efficient torque transfer, providing superior acceleration, and improved range while lowering costs. With the Roadster series the company is  also introducing flat cables in the motorcycles—an industry-first innovation. These cables improve packaging efficiency, reduce weight, and enhance thermal performance, improving overall durability and reliability.

The Roadster series offers a breakthrough in motorcycle technology and comes with first-in-segment patented brake-by-wire technology with single ABS, and smart MoveOS 5 features such as advanced regeneration, cruise control, and reverse mode. The battery system of the Roadster series represents a breakthrough in modular design with a single design concept adaptable across different capacities, delivering safer and more energy-efficient performance. It gets a  IP67 waterproof and dust-proof certification, advanced wire bonding technology, and a serviceable Battery Management System (BMS) enabling easy maintenance. The user-friendly double cradle frame architecture is strong, lightweight and agile with optimised weight distribution, providing a lower centre of gravity, increasing stability, manoeuvrability and rider safety.

Roadster X

Powered by a 7kW mid-drive motor, the Roadster X offers a perfect combination of performance and affordability without compromising on quality and technology. The Roadster X has a top speed of 105 km/h (for 2.5kWh), and 118 km/h (for 3.5kWh and 4.5kWh). The motorcycles (2.5kWh, 3.5kWh and 4.5kWh) boast a range of 140 km, 196 km and 252 km (IDC) respectively. While the 2.5kWh variant accelerates from 0 – 40 km/h in just 3.4 sec, the 3.5kWh and 4.5kWh variants do it in just 3.1 seconds. The Roadster X features Sports, Normal and Eco riding modes, a 4.3” LCD colour segmented display with smart connectivity and USB, powered by MoveOS 5 and is available in Industrial Siver, Anthracite, Stellar blue, Pine green and Ceramic white colour options.

Roadster X+

The Roadster X+ (4.5kWh and 9.1kWh) is powered by an 11kW motor offering an unmatched performance with a top speed of 125km/h and a brisk acceleration of 0 – 40kmph in just 2.7 seconds. The Roadster X+ (4.5kWh and 9.1kWh) comes with an impressive range of 252 km (IDC)  and 501 km (IDC) respectively and  features Sports, Normal, and Eco riding modes. With a 4.3″ segmented LCD screen with USB, powered by MoveOS 5, the Roadster X+ offers a wide range of digital tech features such as energy insights, advanced regen, cruise control and reverse mode. Roadster X+ is available in Industrial Silver, Anthracite, Stellar blue, Pine green, and Ceramic white.

The company recently introduced its Gen 3 portfolio, launched the flagship S1 Pro+ 5.3kWh and 4kWh priced at ₹1,69,999, and ₹1,54,999, respectively. The S1 Pro, available in 4kWh and 3kWh battery options, is priced at ₹1,34,999 and ₹1,14,999, respectively. The S1 X range is priced at ₹79,999 for 2kWh, ₹89,999 for 3kWh, and ₹99,999 for 4kWh, with S1 X+ available with the 4kWh battery and priced at ₹1,07,999. Along with the latest Gen 3 S1 scooters, the company announced to continue to retail its Gen 2 scooters at discounts of up to ₹35,000, with S1 Pro, S1 X (2kWh, 3kWh, and 4kWh) now starting at ₹1,14,999, ₹69,999, ₹79,999, and ₹89,999, respectively.

The company recently announced the launch of its Gig and S1 Z scooter range, comprising Ola Gig, Ola Gig+, Ola S1 Z, and Ola S1 Z+, available at an introductory price of ₹39,999 (ex-showroom), ₹49,999 (ex-showroom), ₹59,999 (ex-showroom), and ₹64,999 (ex-showroom), respectively. The new range of scooters offers durable, reliable, affordable, and flexible solutions, including removable batteries, fulfilling personal and commercial use cases of rural, semi-urban, and urban customers. Reservations for the Gig and S1 Z series are open at just ₹499, and deliveries will begin in April 2025 and May 2025, respectively.

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Noida: Ola Electric, India’s largest pure-play EV company, today launched its S1 Gen 3 portfolio taking the technology play in EVs to the ‘Next Level’. Built on the advanced Gen 3 platform, the all-new portfolio now starts at ₹79,999 for S1 X (2kWh) and goes up to ₹1,69,999 for the S1 Pro+ 5.3kWh (introductory prices).

Headlining the Gen 3 portfolio is the flagship S1 Pro+ 5.3kWh (with 4680 Bharat Cell), and 4kWh priced at ₹1,69,999, and ₹1,54,999, respectively. The S1 Pro, available in 4kWh and 3kWh battery options, is priced at ₹1,34,999 and ₹1,14,999, respectively. The S1 X range is priced at ₹79,999 for 2kWh, ₹89,999 for 3kWh, and ₹99,999 for 4kWh, with S1 X+ available with the 4kWh battery and priced at ₹1,07,999. Along with the latest Gen 3 S1 scooters, the company announced to continue to retail its Gen 2 scooters at discounts of up to ₹35,000, with  S1 Pro, S1 X (2kWh, 3kWh, and 4kWh) now starting at ₹1,14,999, ₹69,999, ₹79,999, and ₹89,999, respectively.

At the pinnacle of innovation and engineering, the Gen 3 platform delivers the next level of performance, efficiency, safety, and reliability. The entire portfolio now sports a mid-drive motor and chain drive for optimised performance and reliability, and an integrated MCU (Motor Control Unit)for better range and efficiency. Over the Gen 2, Gen 3 offers 20% increase in peak power, 11% reduction in cost, and 20% increase in range. The Gen 3 platform also introduces the category-first dual ABS (Anti-lock Braking System), and patented brake-by-wire technology for EV scooters which applies brakes based on the brake position sensor and dynamically modulates the type of braking between regenerative and mechanical braking. This patented technology offers unmatched safety, control, and highly efficient braking in all riding conditions and increases energy recovery by 15%.

Bhavish Aggarwal, Chairman & Managing Director, Ola Electric, said, “With our first generation of scooters we offered customers a truly aspirational electric scooter that kickstarted the EV revolution in the country. With Gen 2, we made our scooters smarter, and more accessible by expanding our portfolio with scooters for every Indian across every price range. Today, with Gen 3, we are taking the EV 2W industry to the ‘Next Level’. Gen 3 is bringing unmatched performance, superior efficiency and reinventing benchmarks we set for ourselves, and which will change the industry all over again.”

S1 Pro+

S1 Pro+ (5.3kWh and 4kWh) is powered by a 13 kW motor offering an unmatched performance with a top speed of 141 kmph and 128 kmph respectively with a brisk acceleration of 0-40 kmph in just 2.1 and 2.3 seconds. The S1 Pro (5.3kWh with 4680 Bharat Cell) comes with an impressive range of 320km (IDC), while the 4kWh S1 Pro+ comes with 242km (IDC). S1 Pro+ gets four riding modes – Hyper, Sports, Normal and Eco and also offers enhanced safety with category-first dual ABS, and disk brakes in front and rear. It also gets enhanced ergonomics and comfort two-tone seat with supportive foam, body-coloured mirrors, a new die-cast aluminium grab handle, rim decals, and an expanded colour palette comprising of Passion Red, Porcelain White, Industrial Silver, Jet Black, Stellar Blue, Midnight Blue.

S1 Pro

Powered by an 11 kW mid-drive motor, S1 Pro (4kWh and 3kWh) also gets a significant performance upgrade with a top speed of 125 km/h and 117 km/h and an extended range of 242 km and 176 km (IDC), respectively. The two variants accelerate 0-40 kmph in just 2.7 seconds. The all-new S1 Pro is available in four riding modes – Hyper, Sports, Normal and Eco, offering single ABS and dual disc brakes. The S1 Pro (4kWh and 3kWh) is available in Porcelain White, Industrial Silver, Jet Black, Stellar Blue, Midnight Blue color options.

S1 X+ and S1 X

The flagship scooter in the S1 X range, S1 X+ offers a perfect combination of performance and affordability without compromising on quality and technology and is available in four riding modes – Hyper, Sports, Normal and Eco, and offers a single ABS.  Powered by a 4kWh battery and 11 kW mid-drive motor, S1 X+ clocks a top speed of 125 kmph with an acceleration of 0-40 kmph in just 2.7 seconds and an impressive range of 242 km. Additionally, the scooter comes with new seat foam for improved comfort, sporty body decals, a 4.3-inch colour-segmented display and a disc brake in the front. The S1 X+ is available in 5 different color variants; Porcelain White, Industrial Silver, Jet Black, Midnight Blue, Passion Red.

Additionally, the mass-market S1 X comes in 4kWh, 3kWh, and 2kWh battery packs with a 7kW motor and can clock a top speed of 123 kmph, 115 kmph, and 101 kmph, respectively. The improved S1 X comes with a 4.3-inch colour segmented display and sporty body decals and an improved seat foam. A go-to option for value-conscious consumers, the scooter offers an impressive range of 242 km, 176 km, and 108 km (IDC) in their respective battery variants. The 4kWh, 3kWh, and 2kWh S1 X variants are capable of hitting 0-40 kmph in 3.0 seconds, 3.1 seconds, and 3.4 seconds, respectively. Available in four riding modes – Hyper, Sports, Normal and Eco, consumers can purchase the S1 X scooters in Porcelain White, Industrial Silver, Jet Black, Midnight Blue, Passion Red colour options.

MoveOS 5

The company announced the roll-out of MoveOS 5 beta starting mid February. MoveOS 5 will unlock a host of new features including Smartwatch App, Smart Park, Bharat Mood, Road Trip Mode powered by Ola Maps, Live Location Sharing, Emergency SOS and much more.

Lucknow: Infinix, a new-age smartphone brand, is proud to announce the launch of its latest offering, the SMART 9HD. This cutting-edge device combines durability, performance, and style to deliver an unparalleled user experience and bring a major shift in the Indian smartphone market. Priced at INR 6699, the latest smartphone by Infinix is available in four stunning colors – Mint Green, Coral Gold, Neo Titanium and Metallic Black. It will be available for sale starting February 4th on Flipkart.

Striking Design Meets Unmatched Durability

The SMART 9HD boasts a refreshed design featuring a multilayer glass finish back that is both anti-fingerprint and with reinforced design. With flat edges and a color-matched frame, the device exudes a premium feel. The sleek, integrated camera module complements the phone’s trendy colors, inspired by modern aesthetics.

Durability is at the forefront of the SMART 9HD’s design. With an IP54 splash-proof rating, the device can handle wet and greasy finger touches with ease. Infinix has subjected the SMART 9HD to over 200 quality tests, including a 1.5m 6-side drop test and extreme temperature testing, ensuring it can withstand the rigors of daily use. The phone has undergone rigorous, flagship-level durability testing under Infinix lab conditions. Having cleared an impressive 250,000+ drop tests, the device sets a new standard for durability in its segment.

Immersive Display and Audio Experience

The SMART 9HD features a segment-first 6.7″ HD+ punch-hole display with a smooth 90Hz refresh rate and 500 nits brightness. This large, vibrant screen offers an immersive viewing experience for multimedia consumption and gaming. Complementing the visual experience are dual speakers with DTS audio processing and sound boost technology, delivering rich, immersive sound for an enhanced entertainment experience.

Powerful Performance and Ample Storage

Powered by the MediaTek Helio G50 2.2GHz Octa-Core processor and HyperEngine Lite 2.0, the SMART 9HD offers smooth performance for everyday tasks and gaming. With 64GB of internal storage (expandable up to 1TB) and up to 6GB of RAM (3GB physical + 3GB virtual), users have ample space for their apps and media. This combination ensures efficient multitasking and smooth app launches.

Advanced Camera System

The SMART 9HD’s camera system includes a 13MP dual rear camera with quad LED and zoom flash, a feature that improves low light photography. The device comes with LED flash and screen flash features with 8MP front-facing camera ensuring beautiful selfies even in low-light environments. Enhanced with beauty and portrait modes, users can capture professional-looking photos with ease.

All-Day Power and Intelligent Features

A 5000mAh battery with AI charge protection and Power Marathon feature keeps the SMART 9HD running throughout the day. These intelligent power management features optimize battery usage, ensuring users stay connected longer without frequent charging.

The SMART 9HD runs on Android 14 Go edition, optimized for efficient performance on devices with lower specifications. The unique Dynamic Bar adds an extra layer of functionality and style to the user interface, setting it apart from competitors.

The Infinix SMART 9HD will be available starting at INR 6699 at stores near you and online platforms. For more information, visit https://www.infinixmobiles.in/pages/usp/SMART-9-HD/

Transforming Facilities to Meet Global Standards

In 2024, Mercedes-Benz transformed 18 facilities across India to meet its international standards, with seven new outlets and eleven revamped ones. By year-end, a total of 40 facilities are expected to have the brand’s global luxury format, enhancing the customer experience.

Celebrating Three Years of “Retail of the Future” Model

The innovative “Retail of the Future” (ROTF) business model, which completed three years in India, allows for a direct-to-customer retail experience. ROTF has facilitated the sale of over 50,000 cars in India and has become a global standard, adopted in key markets worldwide.

Launch of the Mercedes-AMG C 63 S E PERFORMANCE: A Racing Enthusiast’s Dream

The high-performance Mercedes-AMG C 63 S E PERFORMANCE was launched, featuring Formula 1 hybrid technology. The car boasts a P3 hybrid drive, a 2.0-liter AMG turbo engine paired with a rear electric motor, generating 680 hp, 1020 Nm torque, and achieving a 0-100 km/h sprint in just 3.4 seconds.

Key Features:

• Powerful Hybrid System: Combines front combustion and rear electric motor, delivering 680 hp.
• Driving Modes: Eight AMG Dynamic Select modes for tailored experiences, including Sport, Race, and Comfort.
• Advanced Suspension & Steering: AMG Ride Control and rear-axle steering improve agility and handling.
• Luxurious and Customizable Interior: Premium materials, MBUX infotainment, and customizable options.
• Safety: Includes seven airbags, active brake assist, and 360-degree cameras.

Price and Availability

The AMG C 63 S E PERFORMANCE is priced starting at ₹1.95 crore (ex-showroom, India), with bookings open for deliveries beginning in Q2 2025.

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Delhi: Comviva, a global leader in customer experience and data monetisation solutions, today announced its collaboration with Amazon Web Services (AWS), an Amazon.com company. AWS will enable Comviva to build a cloud-first, AI-driven strategy to achieve faster time to market and drive non-linear revenue growth.

Built on AWS, Comviva will offer Communication Service Providers (CSP) next-generation software products and platforms through a Software-as-a-Service (SaaS) model. AWS and Comviva are also working together in areas such as product modernisation, competency development, culture transformation, business growth, and generative AI enablement.

“Cloud solutions offer telecom operators a distinct advantage in trying new strategies and business models that can help them determine the best route for delivering business value. Our strategic collaboration with AWS marks a significant milestone in our journey to empower businesses with innovative, cloud-native solutions,” said Rajesh Chandiramani, Chief Executive Officer at Comviva. “By combining our expertise in customer experience and data monetization with AWS’s unparalleled capabilities in SaaS and AI, we are poised to reduce risks, optimize costs and drive unprecedented value for our clients globally.”

“As Comviva embarks on its journey to becoming a truly SaaS organisation, AWS is excited to collaborate with the company as its preferred cloud,” said V.G. Sundar Ram, Head of Business Development, AWS India and South Asia. “This association aligns with our commitment to helping organisations accelerate their digital transformation journeys by providing scalable, secure, and innovative technology solutions.”

Comviva’s core platforms across DigiTech, MarTech, RevTech and FinTech are set to leverage Amazon Bedrock to elevate product experiences with a variety of AI and GenAI-driven use cases tailored to its customers. This integration extends to Comviva’s service management platform, empowering service desk agents with AI-powered operations, ultimately delivering faster and more efficient service resolution. Additionally, Amazon Q is being explored to boost developer productivity by seamlessly embedding within diverse development environments. Comviva has been collaborating with AWS APN partners for over three years, driving infrastructure governance and accelerating modernization efforts across its cloud ecosystem.

Comviva is also focused on upskilling its workforce on AWS technologies. Over 2000 employees are being trained and certified on aspects such as modernization, digital skills and technology tools.

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Delhi: Amazon Web Services (AWS) India Private Limited has launched two major biodiversity conservation projects in Mumbai, focusing on reforestation and habitat restoration in Powai and Malad. These initiatives are part of the AWS InCommunities program, aimed at promoting environmental sustainability and community development in regions where AWS operates.

Plantation of 4,500 Native Saplings in Powai

One of the flagship projects involves the plantation of 4,500 native saplings across eight different locations within Dr. Ambedkar Udyan in Powai. AWS InCommunities is collaborating with Green Yatra Trust, a nonprofit organization, to carry out this massive plantation drive. The saplings planted are carefully selected to represent 106 species native to India, including medicinal, pollinator-friendly, flowering, and various other types of trees. This initiative is designed to enhance biodiversity in the area and help preserve native ecosystems.

Diversity of Tree Species
One unique aspect of this project is the inclusion of trees native to different Indian states, ensuring a diverse range of species from across the country. Each section of the plantation will be accompanied by information boards detailing the saplings and their significance, providing visitors with insights into the species being planted and their ecological importance.

Biodiversity Restoration at Sanjay Gandhi National Park

In addition to the Powai initiative, AWS InCommunities is also undertaking a biodiversity restoration project at Sanjay Gandhi National Park in Malad. As part of this project, more than 3,500 native saplings will be planted to help restore a portion of the forest area. This effort builds on AWS’s previous conservation activities in the region, adding to the 6,500 saplings that were planted in the park in 2023.

Inauguration Ceremony and Leadership Participation

The inauguration of the biodiversity conservation project at Dr. Ambedkar Udyan took place on October 15, 2024. The event was attended by Jonathan Price, Director of Data Center Design Engineering, AWS (Australia), Munish Kumar, Senior Data Center Design Delivery Manager, AWS India, and other leaders from AWS. The dignitaries officially launched one of the tree plantation sites, unveiled a board with details of the project, and participated in the plantation of saplings to kick off the initiative.

AWS InCommunities’ Focus on Holistic Community Development

The biodiversity conservation efforts in Mumbai are part of AWS InCommunities’ broader mission to positively impact communities through sustainable initiatives. Launched in India in 2018, the program began with projects in Navi Mumbai, before expanding to Telangana’s Rangareddy district in 2020. AWS InCommunities focuses on holistic community development, including environmental conservation, education, healthcare, and economic empowerment.

Previous Environmental Projects by AWS InCommunities
In 2022, AWS InCommunities undertook several key environmental initiatives, including the construction of a wildlife underpass beneath the Mumbai-Goa highway to facilitate safe movement for wild animals. The program also installed informative boards and water purifiers at the Karnala Wildlife Sanctuary to promote tourism and improve visitor facilities.

A Commitment to a Greener Future

Through the AWS InCommunities program, Amazon Web Services continues to demonstrate its commitment to environmental sustainability and community development. By restoring green spaces and promoting biodiversity in Mumbai, AWS is not only contributing to the local ecosystem but also setting an example of corporate responsibility in the fight against climate change. The projects in Powai and Malad are a testament to the positive impact that can be achieved through collaborative conservation efforts.

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Bhopal: Just ahead of the festive season, Signify (Euronext: LIGHT), the global leader in lighting, has unveiled a new television commercial (TVC) featuring Indian cricket legend and their brand ambassador, Rahul Dravid. The campaign celebrates the festive spirit while highlighting Signify’s core values of innovation, leadership, and dedication to bringing brighter and more sustainable lighting solutions to every home.

The campaign, which is centered around the slogan ‘Hum Raaton Mein Sooraj Ugaate Hain’, showcases how Signify’s lighting products not only brighten spaces but also enhance lives. With Rahul Dravid at the helm, the commercial aims to inspire customers to choose innovative lighting solutions that improve everyday experiences and contribute to a sustainable future.

TVC Highlights Signify’s Innovation and Leadership

The high-energy TVC, which is an integral part of Signify’s digital-first marketing strategy, features Rahul Dravid in a range of real-life scenarios, each illuminated by Signify’s state-of-the-art lighting solutions. From lighting up a bustling rooftop party to guiding a young hockey player in a stadium, to making roads brighter and safer at night, Dravid’s presence in the campaign embodies the brand’s core principles of leadership, safety, energy efficiency, and product excellence.

Signify’s TVC emphasizes the company’s commitment to creating a brighter world by enhancing people’s daily lives through innovative and sustainable lighting solutions. An exclusive anthem accompanying the TVC further elevates the campaign, adding energy and resonance to its central themes of leadership and customer-centricity.

Campaign to Air Across Digital and TV Platforms

In line with its digital-first marketing approach, the campaign will be broadcast across social media, television, and top news platforms, reaching customers throughout India. With the festive season approaching, Signify aims to inspire consumers to make informed choices by opting for lighting solutions that not only brighten their homes but also promote sustainability.

Statements from Signify Leadership and Rahul Dravid

Sumit Joshi, CEO & MD – Signify, Greater India, expressed his enthusiasm for the launch, saying:
“At Signify, we are committed to the well-being of our consumers, and with Rahul Dravid as our new ambassador, we are thrilled and confident that we will deepen the trust of millions of households. His unwavering commitment to excellence, his passion for the game, and his ability to inspire millions resonate deeply with our brand values. This TVC beautifully captures the power of light to illuminate not just spaces, but also lives and dreams across India.”

Nikhil Gupta, Head of Marketing, Strategy, Govt. Affairs & CSR – Signify, Greater India, added:
“In today’s rapidly evolving lighting industry, Signify has consistently believed in pushing the boundaries of innovation. Our partnership with Rahul reinforces our vision of creating a brighter future through cutting-edge lighting solutions. We are excited to bring this campaign ahead of the festival season in India as a celebration of the transformative power of light and how it can empower individuals and communities. Looking forward to seeing the phenomenal response from our customers as they continue to shower us with their trust, love, and appreciation.”

Rahul Dravid, former captain and coach of the Indian National Cricket Team, expressed his excitement about the partnership:
“I’m honored to be a part of the Signify family. Signify’s commitment to innovation, consumer well-being, and sustainability resonates deeply with me both on and off the field. This TVC showcases the incredible impact that light can have on our daily experiences, and I am glad to be a part of this journey contributing to Signify’s mission to illuminate the world sustainably.”

Creative Concept by Hashtag Orange

The captivating shots and creative execution of the TVC were conceptualized by Signify’s creative agency, Hashtag Orange. The film portrays Rahul Dravid as a symbol of excellence and leadership, reflecting Signify’s dedication to lighting up not just homes but also the lives of people all over India.

A Bright Future Ahead

The ‘Hum Raaton Mein Sooraj Ugaate Hain’ campaign is a testament to Signify’s ongoing commitment to innovation, leadership, and sustainability. As the festive season approaches, the campaign is set to resonate deeply with consumers across India, inspiring them to choose lighting solutions that not only illuminate spaces but also contribute to a brighter, safer, and more sustainable world.

Link to the TVC:
Watch the Video

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