New Delhi: EaseMyTrip.com, a leading online travel services operator, has Signed Bollywood star Jacqueline Fernandez as its new brand ambassador. This strategic partnership, unveiled on Friday, is a significant move for the company as it looks to enhance its brand visibility and expand its reach to a broader audience.

The collaboration with Jacqueline Fernandez is seen as a key component of EaseMyTrip’s long-term strategy to strengthen its position in the competitive travel industry. By associating with a prominent and influential celebrity like Jacqueline, the company aims to attract new customers and solidify its presence in the market.

Rikant Pittie, Co-founder of EaseMyTrip.com, shared his enthusiasm about the partnership, stating, “With Jacqueline Fernandez on board, we aim to connect with a broader audience and encourage them to explore the world with confidence.” He emphasized that Jacqueline’s dynamic personality and widespread appeal align seamlessly with EaseMyTrip’s mission to make travel more accessible, enjoyable, and convenient for everyone.

Jacqueline Fernandez, known for her wide-reaching influence and global fan base, is expected to bring a fresh and vibrant energy to the brand. Her association with EaseMyTrip is likely to enhance the company’s visibility across diverse demographics, enabling it to connect more effectively with customers.

As EaseMyTrip continues to innovate and expand its offerings, this partnership with Jacqueline Fernandez represents a strategic effort to build a stronger, more recognizable brand. The collaboration is poised to inspire greater confidence and trust among travelers, further solidifying EaseMyTrip’s reputation in the travel industry.

Announcing the association with Kareena Kapoor Khan, Mr. Gourav Jain, Managing Director ,Marvel King Ltd. said, “We are pleased to onboard Kareena Kapoor Khan as the brand ambassador  of KPG spices. Kareena Kapoor Khan is a greatly praised actor, fearless, believes in quality and now a mother of two, she has set high standards for mothers in all avenues of child upbringing along with an excellent example of work life balance. Her association with KPG spices is not just as a celebrity but also as a storyteller of spices, adding a touch of Bollywood magic to every Indian household kitchen. We look forward to her refreshing ideas and are confident of a successful partnership that would take KPG spices to new heights and reach millions, nationally promoting our motto- KPG masale, desh ke masale.”

On being announced as the Brand Ambassador of KPG spices Kareena Kapoor Khan said “ I’m looking forward to this synergistic association. The range of products are the epitome of purity and authenticity which is quite evident with their focus on hygiene, health, and of course amazing taste which never falls short in turning everyday meals into extraordinary culinary experiences through the production of fresh and chemical- free spices sourced from every corner of India like Haldi from Selam, Lal Mirch from Guntur etc. commending on KPG masale, desh ke masale. The Kapoor and Khan Clan is known for being food lovers. Every occasion, be it about career milestones, family dinners, or festivals, starts with lots of homemade delicious delicacies. Together we will embark on a beautiful and tasteful journey which will bring flavor and inspiration to food enthusiasts worldwide.”