Sashi Kumar, Head of Sales at Indeed India said “The wedding industry is creating a wave of new job opportunities.  As couples say ‘I do,’ the industry is saying ‘We’re hiring!’. The wedding industry is booming, and so is the demand for skilled professionals to support it.  We’re seeing a significant surge in interest in travel and hospitality roles, particularly those related to weddings, as couples increasingly seek professional help to create their dream celebrations.  This translates into exciting career opportunities within the sector.”

Snippet from Indeed Data On Job Seeker Interest?
Timeline: January 2024 – January 2025
(Growth) (Not much change) (Decline)

Job Roles	% Change in Clicks
Wedding Planner	70
Resort Manager	57
Hotel Manager	52
Travel Agent	16
Hotel Receptionist	3
Travel Consultant	20
Bouncer	-0.40
Specialist Tours Manager	-3.30
Travel Consultant	-5.10
Event Staff	-37

A Call to Job Seekers

For job seekers eyeing a career in travel and hospitality, the wedding industry is proving to be a high-growth domain. The evolving nature of celebrations, ranging from sustainable weddings to personalized, boutique experiences has created a dynamic job market with evolving roles. From seasoned professionals to fresh graduates, this sector offers a wealth of opportunities to build rewarding careers.

New Delhi: The festive season in India brings not only a surge in consumer activity but also a rise in hiring across several sectors. As businesses prepare for increased demand, certain job roles are seeing a notable uptick in postings and attractive salary offers. According to Indeed, here are the top five job roles experiencing the highest growth during this festive season, along with their average annual salaries and the cities offering the best pay.

1. Delivery Executives

• % Increase in Job Postings: 30%
• Average Salary: ₹2,47,159 per year
• Highest Paying City: Hyderabad – ₹3,76,219 per year

Delivery executives are in high demand as e-commerce platforms and quick commerce services ramp up their operations to meet the festive rush. Hyderabad leads in terms of salaries for delivery executives, offering the highest pay at ₹3,76,219 per year. This is due to Hyderabad’s status as a growing tech and logistics hub, with numerous companies setting up distribution centres and requiring efficient delivery networks. The city’s competitive job market and high demand for delivery professionals drive up wages.

2. Warehouse Workers (Packaging, Labeling, and Order Fulfillment Staff)

• % Increase in Job Postings: 25%
• Average Salary: ₹2,35,720 per year
• Highest Paying City: Gurgaon – ₹3,61,422 per year

With a 25% increase in job postings, warehouse workers are essential for handling the packaging, labeling, and order fulfillment processes that surge during the festive season. Gurgaon offers the highest salary for warehouse workers at ₹3,61,422 per year. This is largely because Gurgaon is a key logistics and warehousing hub for North India, hosting several multinational corporations and large-scale distribution centers. The competitive market and high operational demands in this region push up salaries.

3. Logistics Coordinators

• % Increase in Job Postings: 20%
• Average Salary: ₹3,04,602 per year
• Highest Paying City: Mohali, Punjab – ₹3,88,291 per year

Logistics coordinators play a crucial role in ensuring the smooth transportation of goods during peak seasons. With a 20% increase in job postings, the role is vital for maintaining supply chain efficiency. Mohali offers the highest pay for logistics coordinators at ₹3,88,291 per year, thanks to its strategic location and growing reputation as a logistics hub. The city’s proximity to major trade routes and industrial areas, combined with increasing investments in infrastructure, has created a strong demand for logistics professionals, resulting in higher salaries.

4. In-Store Sales Executives

• % Increase in Job Postings: 15%
• Average Salary: ₹2,48,354 per year
• Highest Paying City: Gurgaon – ₹3,28,492 per year

With a 15% increase in job postings, in-store sales executives are vital for driving retail sales during the festive period. Gurgaon again leads as the highest-paying city for this role, offering an average salary of ₹3,28,492 per year. As a key retail hub with numerous high-end shopping malls, retail chains, and luxury stores, Gurgaon experiences a significant influx of shoppers, especially during festive seasons. The demand for skilled sales executives to enhance customer experience and drive sales results in competitive pay in the city.

5. Customer Care Executives

• % Increase in Job Postings: 15%
• Average Salary: ₹2,36,015 per year
• Highest Paying City: Pune – ₹3,00,648 per year

Customer care executives are essential for managing increased customer inquiries, complaints, and service requests during the festive season, resulting in a 15% increase in job postings. Pune offers the highest average salary for this role at ₹3,00,648 per year. Pune has emerged as a hub for IT services, BPOs, and customer service centers, driving demand for experienced customer care professionals. The city’s emphasis on quality service delivery and competitive job market encourages higher compensation to attract and retain talent.

Conclusion

These top five job roles illustrate the dynamic employment landscape during the festive season, with significant growth in postings and competitive salaries across various cities. As businesses gear up for the festive rush, job seekers in these sectors have the opportunity to secure rewarding positions with attractive compensation.

New Delhi: Indeed As the festive season approaches, businesses across India are gearing up for a substantial increase in seasonal hiring. Indeed, the global job matching and hiring platform, projects a notable 20% rise in seasonal job postings compared to the previous year. This increase is not confined to major metropolitan areas but is prominently observed in Tier 2 and 3 cities, which are emerging as key drivers of this growth.

Tier 2 & 3 Cities: A New Frontier for Seasonal Hiring

In bustling metropolitan areas like Mumbai, Bengaluru, Chennai, Delhi, and Kolkata, seasonal job postings are anticipated to rise by 18-20% from last year. However, the real standout is the growth in Tier 2 and 3 cities. Cities such as Nagpur, Jaipur, Vadodara, Kochi, Vizag, Madurai, Lucknow, Gurugram, Chandigarh, Indore, Coimbatore, Surat, Bhubaneswar, and Bhopal are witnessing an even more significant increase, with hiring rates soaring by 22-25%.

This shift is driven by several factors. Companies are increasingly focusing on Tier 2 and 3 cities to expand their market reach and tap into emerging consumer bases. Rising consumer spending in these regions, fueled by improved economic conditions and growing disposable incomes, is a major factor. Additionally, the increased penetration of the internet and digital technologies has empowered e-commerce, retail, and logistics companies to enhance their customer services, thereby creating a robust demand for a flexible workforce to handle seasonal surges.

Top Job Roles in Demand

Indeed’s data highlights the roles expected to see the highest increase in seasonal hiring this year:

• Delivery Executives: 30%
• Warehouse Workers (Packaging, Labeling, and Order Fulfillment Staff): 25%
• Logistics Coordinators: 20%
• In-store Sales Executives: 15%
• Customer Care Executives: 15%

The significant demand for delivery executives is driven by the surge in online shopping, which necessitates more personnel to manage increased order volumes. Warehouse workers are crucial for handling the higher volume of goods, while logistics coordinators and customer care executives are in demand to streamline operations and enhance customer service during the peak festive period.

Industries Fueling the Seasonal Job Growth

Several industries are showing a marked increase in their demand for seasonal workers:

• E-commerce: 35%
• Logistics: 15%
• Retail: 14%
• Quick Commerce: 11%
• BFSI (Banking, Financial Services, and Insurance): 9%
• Consumer Products: 8%
• Tourism & Hospitality: 5%
• Manufacturing: 3%

E-commerce leads the trend with a 35% increase in job postings, driven by the booming online shopping sector. The logistics industry follows with a 15% rise in hiring, as companies expand their workforce to support the growing demands of transportation, warehousing, and delivery. Retail also sees a significant boost, with a 14% increase in hiring to manage increased foot traffic and enhance customer engagement.

The quick commerce sector, focusing on ultra-fast delivery services, shows an 11% increase in hiring for delivery and fulfillment roles. The BFSI sector is seeing a 9% rise in demand for customer service and sales roles due to the increased need for financial products. The consumer products industry is scaling up to meet higher production and distribution needs, while tourism and hospitality are adding staff to cater to renewed travel interest. Manufacturing is also ramping up its workforce by 3% to manage production and supply chain demands during the festive season.

Methodology

The insights in this article are sourced from Indeed’s Hiring Tracker, a quarterly report that provides an in-depth analysis of employment trends and job market dynamics. This report sheds light on seasonal hiring patterns and the evolving demands of the labor market during peak periods.

As businesses prepare for the festive season, the notable rise in hiring across Tier 2 and 3 cities underscores a significant shift in the job market. This trend highlights the growing importance of these emerging markets and reflects broader economic changes shaping India’s employment landscape.

New Delhi: The latest Indeed Hiring Tracker uncovers significant trends in India’s white-collar job market between April and June 2024. With 73% of employers actively hiring during this period—a 7% increase from the previous quarter (January—March 2024)—there’s a clear momentum building in key sectors despite broader economic challenges.

Shifts in Hiring Focus: Sales and Marketing on the Rise

Sales and marketing roles have emerged as critical areas of focus for employers, with 30% of hires in sales and 23% in marketing. This shift signals a strategic push by companies to bolster their growth and performance. As organizations aim to strengthen their market presence, these roles are increasingly seen as pivotal to driving business success.

Tech Roles Maintain Strong Demand

The demand for IT roles remains robust, with positions like data analysts (23%), data engineers (16%), and data scientists (11%) at the forefront. This sustained need reflects the ongoing digital transformation across industries, where specialized tech skills are essential to navigate complex technological landscapes.

Skills Gaps Pose a Growing Challenge

While companies are hiring, there’s a looming concern about widening skill gaps. Indeed’s Hiring Tracker reveals that 61% of employers foresee these gaps increasing significantly within the next two years if skilling initiatives are not prioritized. Despite this, only 23% of employers currently offer personalized training programs, underscoring a critical disconnect between recognition and action.

The Dual Imperative: Technical and Soft Skills

Today’s workplace demands a blend of technical expertise and soft skills. Employers are not just looking for proficiency in areas like data science, cybersecurity, and coding; they’re also prioritizing soft skills such as communication, time management, critical thinking, and problem-solving. This dual focus highlights the evolving expectations from talent, where adaptability and a broad skill set are key.

Sashi Kumar, Head of Sales, Indeed India, emphasizes: “Our latest hiring tracker offers a detailed snapshot of the labor market’s current dynamics. While IT roles continue to be in high demand, the growing emphasis on sales and marketing shows a shift in employer priorities. For job seekers, the message is clear: continuous upskilling, particularly in both technical and soft skills, is crucial in this evolving landscape.”

Looking Ahead: The Need for Strategic Skilling

The future of the white-collar job market hinges on how effectively organizations address skill gaps. The tracker highlights that 40% of employers predict minimal growth (0-5%) if skilling initiatives are not implemented. Key areas identified for future skill demand include cloud computing (27%), sustainability (23%), and emerging technologies like Generative AI and AR/VR (20%).

For job seekers, the drive for upskilling is not just about staying competitive but also about enhancing earning potential. Indeed’s data shows that 61% of employees expect a 20%-40% salary increase through upskilling. This expectation reflects an understanding that in a rapidly changing job market, those with advanced and relevant skills are more likely to command better salaries and job offers. Additionally, there’s a growing demand for career counseling (43%) and mentorship (57%)—areas where employers can play a pivotal role by aligning their development programs with employee aspirations. This suggests that job seekers are looking for guidance in navigating changes in a dynamic market. They might fear making the wrong career moves or not fully understanding which skills will be most valuable in the future. Career counselling and mentorship provide the support needed to make informed decisions, helping job seekers align their development with industry trends and employer expectations.

Catering to employers, Indeed has launched “Smart Sourcing,” a cutting-edge AI tool designed to curate an active talent pool comprising nearly 300 million professionals worldwide, drawn from profiles and resumes available on Indeed. Leveraging Indeed’s AI-powered matching technology, this tool swiftly identifies top candidates for a given role based on their skillsets, experiences, and qualifications. This enables employers to promptly assess matched candidates, establish direct connections, and ultimately streamline the hiring process.

At Indeed, we believe that people are at the core of any successful organization. That’s why we’re committed to simplifying the hiring process, not just for efficiency, but also to create a positive experience for both employers and job seekers.Abhishek added, We are pleased to introduce an innovative AI-powered ‘’Smart Sourcing’ that demonstrates our commitment to revolutionizing job matching and hiring in India.

Abhishek Dhasmana, Senior Product Director at Indeed

Indeed’s latest survey highlights a significant challenge for employers in India, with 76% struggling to source skilled candidates. Addressing this, Indeed’s AI-driven Smart Sourcing matches job specifications with suitable candidates, offering AI-generated summaries. Customizable outreach features personalize messages based on resumes, saving time. 83% of Indian employers see the urgency for efficient hiring platforms. Smart Sourcing saves 8.1 hours/week in recruiting, with 95% agreeing it reduces time-to-hire. Job seekers emphasize relevance; Smart Sourcing aims to enhance communication and match accuracy. Additionally, Indeed introduces Specialist Media Networks in India to assist in filling competitive roles.