With this innovative addition, users can explore and interact with apps using voice commands in their preferred language. Powered by state-of-the-art artificial intelligence and machine learning algorithms, the Voice Search technology ensures precise comprehension of diverse accents and speech patterns, delivering highly relevant search results.

The significance of this move cannot be overstated, especially considering that approximately 75% of India’s internet users prefer vernacular languages. Traditional text-based searches in regional languages often present challenges such as the need for specialized keyboards and complex character compositions, hindering seamless communication.

Indus Appstore’s Voice Search feature aims to overcome these linguistic barriers, allowing users to express themselves freely in their local language with a tap of the voice search button. This aligns perfectly with Indus Appstore’s mission to empower users with inclusive and accessible features, catering to varying literacy and linguistic preferences.

Moreover, the introduction of this feature is poised to benefit app developers significantly. Studies have shown that integrating voice search can boost app installs, offering developers a valuable tool to enhance their app’s discoverability and engagement.

Akash Dongre, Co-founder and CPO of Indus Appstore expressed his excitement about the launch, stating, ” The new Voice Search feature is our effort towards creating an inclusive and accessible app store. With 82% of smartphone users engaging in voice-activated technology, integration of Indian languages has been the strongest growth driver for tech across the six-to-sixty age spectrum. The user-centric feature positions Indus Appstore at the forefront of transformative Voice Technology that is the need of the decade.“

Indus Appstore’s introduction of Voice Search in 10 Indian languages marks a significant step towards democratizing app accessibility and fostering a more inclusive digital ecosystem. As the demand for localized and user-friendly technologies continues to rise, initiatives like these are essential for bridging the linguistic divide and ensuring equal access to digital services for all.

Indus Appstore, available to consumers, provides access to over 2 lakh mobile apps and games spanning 45 categories. What sets it apart is its focus on localization, featuring app search in 12 Indian languages, which caters to 95% of language preferences among Indian users. Additionally, the platform introduces a novel short-video-based search feature, which enhances the app exploration experience for consumers.

To promote fair competition, Indus Appstore allows unprecedented flexibility to app developers by allowing the use of any third-party payment gateway for in-app billing without charging any commission. Additionally, developers have been given a waiver on app listing fees for the first year till April 1, 2025, incentivizing their participation in the platform.

The timing of the launch of Indus AppStore coincides with growing calls from India’s startup ecosystem for increased competition in the mobile app store domain. PhonePe CEO and Founder Sameer Nigam emphasized the role of the App Store in fostering a more democratic and vibrant digital ecosystem, challenging existing norms and promoting inclusivity.

Indus Appstore is now available for download at https://www.indusappstore.com

About Indus Appstore:

Indus Appstore is a native Android-based mobile app store designed to meet the local and cultural preferences of Indian consumers. With a wide variety of categories, it aims to provide users a personalized experience while ensuring accessibility in English and 12 Indian languages.

For developers, Indus Appstore provides a platform to list, distribute and promote their products within the Indian app ecosystem. Along with self-publishing capabilities, it offers localization services, performance monitoring tools, and dedicated customer support.

For media enquiries: media@indusappstore.com

https://www.indusappstore.com

About PhonePe:

PhonePe Group is India’s leading fintech company, best known for its flagship product, the PhonePe digital payments app. With over 510 million registered users and a network of 38 million merchants, PhonePe drives over 220 million daily transactions, reflecting its dominant position in the consumer payments landscape.

Apart from digital payments, the PhonePe group has diversified into financial services and consumer tech ventures, including hyperlocal e-commerce through pincodes and localization-focused Indus Appstore. With a commitment to empowering every Indian through financial access and technological innovation, PhonePe Group is driving progress and inclusivity.

For media enquiries: media@phonepe.com