New Delhi: EaseMyTrip.com, a leading online travel services operator, has Signed Bollywood star Jacqueline Fernandez as its new brand ambassador. This strategic partnership, unveiled on Friday, is a significant move for the company as it looks to enhance its brand visibility and expand its reach to a broader audience.

The collaboration with Jacqueline Fernandez is seen as a key component of EaseMyTrip’s long-term strategy to strengthen its position in the competitive travel industry. By associating with a prominent and influential celebrity like Jacqueline, the company aims to attract new customers and solidify its presence in the market.

Rikant Pittie, Co-founder of EaseMyTrip.com, shared his enthusiasm about the partnership, stating, “With Jacqueline Fernandez on board, we aim to connect with a broader audience and encourage them to explore the world with confidence.” He emphasized that Jacqueline’s dynamic personality and widespread appeal align seamlessly with EaseMyTrip’s mission to make travel more accessible, enjoyable, and convenient for everyone.

Jacqueline Fernandez, known for her wide-reaching influence and global fan base, is expected to bring a fresh and vibrant energy to the brand. Her association with EaseMyTrip is likely to enhance the company’s visibility across diverse demographics, enabling it to connect more effectively with customers.

As EaseMyTrip continues to innovate and expand its offerings, this partnership with Jacqueline Fernandez represents a strategic effort to build a stronger, more recognizable brand. The collaboration is poised to inspire greater confidence and trust among travelers, further solidifying EaseMyTrip’s reputation in the travel industry.

Known for its denim heritage, The Roadster Life Co has evolved into a brand associated with exploration, adventure, and daring pursuits. With a loyal customer base and a celebrated legacy, the brand aims to meet the increasing trend-first demands of fashion-forward consumers in metro, tier 2, and tier 3 markets. They introduce three key concepts—Neo Core, Road Trip Ready, and UtilityxStreet—to provide a monthly selection of trendy styles on Myntra’s platform. These styles cover categories such as men’s casual wear, women’s western wear, casual footwear, and accessories, catering to everyday moments and special occasions.

The ‘Trends with Benefits’ campaign reflects the brand’s commitment to affordable access to the latest trendy fashion, going beyond style to empower individuals, boost confidence, and unleash their potential. The choice of Zakir Khan and Jacqueline Fernandez as brand ambassadors brings relatability and fashion credibility. Zakir’s humble beginnings and massive social media following connect with fans nationwide, while Jacqueline’s glamorous and practical fashion choices align with the brand’s image. The Roadster Life Co aims to tap into their wide fan base, making trendy and branded fashion accessible to all.

Through brand films and short videos featuring Zakir and Jacqueline, the campaign emphasizes injecting confidence and charisma into one’s persona through trend-first fashion. It highlights the latest affordable trendy fashion for everyday wear and special occasions, including men’s casual wear and women’s western wear.

Speaking on the association, Jacqueline Fernanadez, said, “Super stoked to be associated with The Roadster Life Co and to serve as the brand’s first woman ambassador. With a personal preference for stylish yet comfortable fashion, The Roadster Life Co aligns perfectly with my fashion taste. As a brand with a thriving and loyal customer base, I am eager to extend its reach by making more trends accessible to my fans. Looking forward to this exciting journey.”

Speaking on the association, Zakir Khan, said, “This collaboration holds special significance for me. It’s more than just endorsing a brand; it’s a partnership that resonates with my personal journey. In terms of my fashion preferences, I’ve always sought comfort in my style, and with The Roadster Life Co, I find exactly that – blend of trendiness, comfort, and quality. In every piece of The Roadster Life Co, I find a reflection of my story, and that, to me, is the true essence of this remarkable association.”

The ad films featuring Zakir Khan and Jacqueline Fernandez revolve around trend-first fashion. Set against the vibrant backdrop of Dubai’s iconic Burj Khalifa, the opening frame shows Zakir and Jacqueline, surrounded by friends, exuding style. A comedic twist unfolds as a luxurious car appears near Zakir, mistakenly assumed to be his. Initially declining, Zakir accepts the car keys when Jacqueline approaches. They drive off together. The scene transitions into Zakir’s dream, interrupted by a doorbell. Jacqueline, irritated by the car in her parking space, notices Zakir’s impeccable fashion. Her radiant smile signals forgiveness. This engaging narrative positions The Roadster Life Co as a game-changer, offering attention-grabbing trend-first styles.

Link to the ad film – https://www.youtube.com/watch?v=dGRn1k8Oc3w