In a spectacular event that brought together the spirit of cricket and sustainability, KEI Industries Limited, a leader in the wires and cables industry and Principal Partner of Royal Challengers Bengaluru (RCB) for the 18th season of the Men’s T20 League, unveiled RCB’s iconic Green Jersey alongside the launch of ConFlame Green+, KEI’s next-generation eco-friendly wire. As an exclusive partner, players, and official members of Team RCB to sport the KEI logo on the back of their official match jersey

The grand unveiling saw RCB stars Rajat Patidar, Phil Salt, Krunal Pandya, Devdutt Padikkal, Jitesh Sharma, and cricketing legend Virat Kohli donning the Green Jersey, reinforcing RCB’s long-standing commitment to environmental awareness. This conscious decision aims to raise awareness about environmental protection and the importance of fostering greenery. The event witnessed the presence of KEI’s  leadership, including: Mr. Akshit Diviaj Gupta, Director, Mr. Manoj Kakkar, Executive Director, Mr. Ravi Sharma, VP – Sales & Marketing, Mr. Jashobant Singh Ray, AVP – Sales & Marketing and Mr. Govind Sharma, MarCom Head

KEI, a renowned leader in innovative solutions, has unveiled its next generation living eco-friendly solutions designed to promote sustainability. These cutting-edge advancements signify a significant stride towards building a greener and more sustainable future. 

Sharing his thoughts on the association, Mr Akshit Diviaj Gupta, Director, KEI Industries Ltd. said, “I am delighted to announce our partnership with Royal Challengers Bengaluru. We are committed towards encouraging and elevating the realm of sports in India. The lovability and fan following of RCB will help to increase KEI brand recognition across the nation. This engagement will further strengthen our relationship with the customers, and we are positive about exploring more opportunities to expand our business.”

Introducing ConFlame Green+ – The Future of Safe & Sustainable Wiring

At the heart of the event was the launch of ConFlame Green+, a revolutionary new product designed to redefine safety and sustainability in electrical wiring. Engineered with cutting-edge flame-retardant technology and eco-friendly materials, ConFlame Green+ is poised to set new industry standards while reinforcing KEI’s commitment to building a safer and greener world.

As the Men’s T20 League 2025 unfolds, KEI Industries and RCB continue to champion innovation, sustainability, and excellence—both on the cricket field and beyond.

New Delhi, 22nd Feb 2025 – KEI Industries made a powerful statement at ELECRAMA 2025, reinforcing its position as an industry leader in cutting-edge electrical solutions. The event, recognized as the world’s largest electrical and transmission & distribution (T&D) exhibition, brought together industry leaders, experts, and innovators to shape the future of power and energy.

Mr. Anil Gupta, Chairman & Managing Director of KEI Industries Limited and Mr. Akshit Diviaj Gupta( Director, KEI Industries Limited), inaugurated KEI’s presence at ELECRAMA 2025 with a lamp-lighting ceremony and a ribbon-cutting, unveiling the company’s latest range of EV cables and sustainable solutions. The highlight includes Conflame Green+, an eco-friendly wire solution offering low smoke, halogen-free, and flame-retardant (LSHF-FR) properties for superior safety and sustainability in both indoor and outdoor environments. It ensures enhanced fire resistance, superior insulation, energy efficiency, and durability while being environmentally responsible.

In response to the growing demand for sustainable transportation, KEI also presents high-performance EV Cables for electric vehicles (EVs) and charging infrastructure. These cables ensure efficient power transmission, flexibility, and durability under extreme conditions while complying with global environmental standards.

KEI continues to power India’s most iconic projects, including the New Parliament of India, Ram Mandir, Narendra Modi Stadium, Mumbai Coastal Road Mega Project, Statue of Unity, Serum Institute of India, the world’s largest telescope project, Bogibeel Bridge, and the Bullet Train Project.

Speaking about KEI’s participation, Mr. Anil Gupta, Chairman & Managing Director of KEI Industries Limited, said, “At KEI, we constantly strive to bring cutting-edge solutions that align with the industry’s evolving needs. ELECRAMA 2025 gives us an excellent platform to highlight our latest innovations and engage with global audience shaping the future of electrical infrastructure.”

What to Expect at the KEI Booth:

• Next-Gen Wiring Solutions: Discover the latest in high-performance cables and wiring solutions designed to enhance efficiency, reliability, and safety across diverse applications.
• Sustainability at Its Core: Learn about KEI’s commitment to sustainability with cutting-edge products that contribute to greener, energy-efficient solutions for the future.
• Technological Innovations: Experience products and technologies that lead the way in electrical infrastructure, powering industries, homes, and specialised sectors like Oil and Gas, Renewables, Power and Mining, Real Estate, Infrastructure, Agriculture etc.

Visitors to the KEI booth can explore a range of high-performance cables, sustainable electrical solutions, and breakthrough technologies that support modern power needs. KEI’s team will be available to discuss how these solutions can help industries and consumers transition towards a more efficient and eco-friendly future.