“Mercedes-Benz remains the most desirable luxury brand in the Indian market owing to continued customer trust in our products and services. New and updated products, elevated customer experience at retail and ease of ownership, combined with positive customer sentiments; boosted our best-ever H1 sales performance. With some of the most awaited products lined up for the upcoming festive season, we expect the remaining quarters to continue the forecasted growth.”

“Customers are increasingly adopting sustainable lifestyle and their choice of vehicle manifests these changing preferences. With the EQA and EQB, we are targeting young customers desiring sporty, dynamic, highly intuitive BEVs, which are practical, offering ownership experience better than ICE counterparts. While the EQA is Mercedes-Benz’s most successful BEV worldwide, the EQB 350 debuts in a 5-seater configuration, continuing to offer young families a practical, stylish and long-range BEV, suitable for both city and highway travel. Both these BEVs promises to make BEV ownership attractive, convenient and highly value-driven. Our BEV roadmap for India is ambitious, comprising the most versatile BEV portfolio, starting from the EQA up to the upcoming EQS Maybach SUV, by end of the year.” Santosh Iyer, Managing Director & CEO, Mercedes-Benz India

Key Highlights:

• EQA 250+ BEV: Progressive design, dynamic SUV body, iconic Mercedes-Benz experience.
  • Features: Electric Art package, star-pattern grill, 19-inch light-alloy wheels, rosé gold interior highlights.
• EQB 350 4MATIC BEV: AMG Line exterior, luxurious interior, advanced MBUX Gen 2 system.
  • Features: Five-seater configuration, Distronic Active Distance Assist, Active Lane Keep Assist.

With these launches, Mercedes-Benz is strengthening its BEV portfolio, offering extended range, daily usage practicality, and the best residual value. These launches align with Mercedes-Benz’s ambitious EV roadmap, aiming to offer six world-class BEVs by the end of 2024, catering to every customer segment from the EQA 250+ to the luxurious EQS Maybach SUV.

Charging Infrastructure:

• Robust network of DC Fast and Ultra-Fast Chargers (60 kW and 180 kW) across its Franchise Partner network.
• Complimentary AC wall box chargers with every BEV.

Sales Performance:

• Best-ever H1 2024 and Q2 sales: Mercedes-Benz recorded its highest-ever H1 sales in India, with 9262 units retailed from January to June 2024, a 9% YoY growth.
  • SUV Segment: 55% penetration, led by GLA, GLC, GLE, and GLS models.
  • Sedan Segment: Strong demand for A-Class, C-Class, outgoing LWB E-Class, and S-Class.

BEV Sales:

• 60% YoY growth in H1 2024, with 5% penetration in total sales.
• Six BEVs to be launched by the end of 2024, including EQA 250+ and EQB 350.

Financial Solutions:

• Star Agility Plan: Easy ownership with 20% downpayment, four-year tenure, EMI of approx. Rs. 68,000.
• Best Buy-back: 67% assured for EQA 250+.
• Total Cost of Ownership: Estimated annual savings of Rs. 240,000 over four years if driven for approx. 2000 km/month.

Technical Specifications:

• EQA 250+: 4463 x 1834 x 1608 mm, FWD, 70.5 kWh battery, 497-560 km range, 140 kW output.
• EQB 350 4MATIC: 4684 x 1834 x 1689 mm, AWD, 66.5 kWh battery, 397-447 km range, 215 kW output.

Interior and Exterior:

• Updated exterior and interior designs.
• Burmester® Surround Sound System with Dolby Atmos and 12 speakers, 710-watt power output.
• MBUX Generation 2 with enhanced customization options and improved charging feature presentations.

Mercedes-Benz continues to lead the Indian luxury car market with a strong sales momentum, a comprehensive BEV portfolio, and a robust charging infrastructure.

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The EQA directly competes with established players like the BMW X1, Volvo XC40 Recharge, and the Kia EV6. Unveiled in August 2023, the EQA boasts a striking design featuring Mercedes-Benz’s signature illuminated star grille and a sleek light bar connecting the headlamps. The design language echoes its sibling, the EQB SUV. Stepping inside, one can expect a familiar Mercedes touch with a likely 10.25-inch touchscreen infotainment system, a fully-digital instrument cluster, and a three-spoke steering wheel.

Specific battery pack details for the Indian market remain under wraps. However, the global EQA offers two battery options and four variants: EQA 250, EQA 250+, EQA 300 4Matic, and EQA 350 4Matic. Considering the success of the EQB’s 66.5kWh battery powering dual electric motors, a similar configuration might be implemented for the EQA in India. This setup delivers a combined output of 289 bhp and 520 Nm of torque, translating to a claimed WLTP range of up to 423 kilometers for the EQB 350 4Matic variant. The official specifications for the Indian EQA will likely be revealed closer to the launch date.

The arrival of the EQA signifies Mercedes-Benz India’s commitment to leading the electric revolution in the premium car segment. With its distinctive design, advanced technology, and anticipated impressive range, the EQA is poised to be a compelling option for environmentally conscious luxury car buyers in India.

Mercedes-Benz India also revealed the unique Concept EQG, showcasing their dedication to an all-electric future. This concept car incorporates the iconic look of the G-Class while incorporating design elements characteristic of Mercedes-Benz’s electric vehicle models, accentuating the contrast between tradition and innovation. The unveiling of the Concept EQG paves the way for the launch of the EQG, ensuring that the legendary ‘G’ is prepared to embrace an exciting all-electric future in India.

Santosh Iyer, Managing Director & CEO, Mercedes-Benz India- “Today we launched two much awaited luxury cars across our comprehensive SUV portfolio. The new GLA is a steppingstone into the SUV family and offers class leading, powerful engines coupled with enhanced driver convenience and safety.  The new AMG GLE 53 Coupe receives further comfort enhancements and a performance upgrade which reduces the 0-100 time to just 5 seconds.  The result is the perfect blend of Performance and Luxury.  For customers that are after something unique, they can now select from over 7,000 unique combinations of paint, trim, and options to build their own one-of-a-kind AMG GLE 53 Coupe. The success of our SUV sales saw it develop to 55% of our total sales in CY 2023. These new models will further develop the desirability of our SUV portfolio.”

Top highlights of the new GLA 200, GLA 220d 4MATIC, and GLA 220d 4MATIC AMG Line

• Modern and dynamic exteriors with an athletic silhouette
• New radiator grille with vertical louvres and horizontal fins
• AMG line features a sportier design with front apron and body-colored wheel arches
• Modernized light signatures in LED front headlights and rear lights
• Enhanced sporty character with new alloy wheels
• More digital and smarter features
• Latest generation of MBUX -NTG7 for intuitive and learning operation
• Improved telematics system with impressive design and performance
• Wireless smartphone connectivity via Apple CarPlay or Android Auto
• 20% increase in charging performance
• Safety features
• Blind Spot Assist with radar sensors to detect vehicles and bicycles
• Red warning triangle in the mirrors for collision warnings
• 360° camera for all-round visibility during parking
• Convenient and innovative functions
• New generation steering wheel with touch control panels
• KEYLESS GO for convenient vehicle access without a key
• Hands-Free Access with contactless opening of the boot lid
• Digital Key Handover via Mercedes me App for vehicle sharing
• Adaptive high beam assist for automatic switching between high and low beam
• Mini Games available on the touchscreens for entertainment

Top highlights of AMG GLE 53 4MATIC+ Coupé

• Perfect combination of performance and luxury
• Aggressive body styling with coupe design and AMG elements
• Increased performance with ISG2 (48V mild hybrid tech)
• Excellent control and cornering with AMG Ride Control Plus and Dynamic Drive programs
• Adaptive suspension for optimal driving conditions
• Driver-focused features like customizable Head-up display and climatized front seats
• Enhanced safety with additional airbags and assistance features
• Configurable looks and advanced features available
• AMG Track Pace for performance analysis and tracking

The Concept EQG is Mercedes-Benz’s presentation of the all-electric variant of the iconic G-Class. With its iconic design and futuristic elements, it combines the G-Class’s off-road capabilities with Mercedes-Benz’s EV features. This near-production study offers a promising preview of a battery-electric G-Class, optimized for adventures with electric all-wheel drive and a low center of gravity. The G-Class’s exterior has remained iconic over four decades, with functional components becoming stylish elements.

Distinguished by its captivating exterior, the Maybach S-Class S680 is available in four stunning colours: Nautic Blue, Onyx Black, Emerald Green, and Designo Diamond White Bright. Beneath the hood lies a formidable 5980 cc engine, seamlessly paired with an Automatic transmission. This powerhouse generates an impressive output of 603.46bhp@5250-5500rpm of power and 900Nm@2000-4000rpm of torque.

In this price range, prospective buyers may also consider formidable competitors such as the Rolls-Royce Phantom Series II, priced at Rs. 8.99 Cr, the Lamborghini Revuelto LB 744, priced at Rs. 8.89 Cr, and the Bentley Continental GT V8, available at Rs. 5.23 Cr.

Designed to elevate your driving experience, the Maybach S-Class S680 offers a range of exceptional features and specifications. From the convenience of the Multi-function Steering Wheel and Power Adjustable Exterior Rear View Mirror to the sophisticated Touch Screen and Automatic Climate Control, every detail exemplifies luxury. Other notable attributes include the Engine Start Stop Button, Anti-Lock Braking System, Alloy Wheels, Fog Lights – Front, Power Windows Rear, and Power Windows Front.

Indulge in the epitome of automotive excellence with the Mercedes-Benz Maybach S-Class S680, where lavish comfort seamlessly coexists with exceptional performance and cutting-edge technology.

Santosh Iyer, Managing Director & CEO, Mercedes-Benz India told:

“There is an immense desire for Mercedes-Benz brand, driven by superior products, introduction of Top-End Vehicles (TEV), elevated customer experiences, and customized solutions developed specifically for the Indian market. All these have resulted in our ‘best year ever’ not only in terms of sales but also drastic improvement in customer satisfaction parameters.”   

 “In 2024 Mercedes-Benz accomplishes an important milestone of 30 years of operations in India. We are proud of our strong roots, brand heritage, and deep commitment to the Indian market. We will continue to redefine future of mobility in the digital age with ‘DESIRE to Exceed’ as our 2024 motto, striving to exceed in customer experiences, service offerings, new product introductions, and driving sustainability.”    

The New GLS showcases elegant design updates including a redesigned front apron and radiator grille. Inside, the fifth-generation multifunction steering wheel from the S-Class offers capacitive touch controls, while the MBUX multimedia system features the latest NTG 7 software generation and a refreshed user interface.

Under the hood, the modern six-cylinder engines of the New GLS come with ISG (Integrated Starter Generator) technology, delivering additional power and torque when required. The diesel engine variant (OM 656 M) sets benchmarks in terms of vehicle dynamics and efficiency. The petrol engine variant (M 256 M) combines improved power and torque with the smoothness of a six-cylinder in-line petrol engine.

Impressive features of the New GLS include the Transparent Bonnet, providing a virtual view of the area directly in front of the vehicle during off-road driving, and new paint finishes like Sodalite blue, High-tech Silver, and Selenite Grey. The cabin offers a serene ambiance with laminated sound insulation glass, while rear-seat occupants enjoy the same comprehensive infotainment and comfort features as those in the front, including the MBUX Multi-Seat Entertainment system and a Burmester® surround sound system.

The launch of the New GLS reaffirms Mercedes-Benz’s commitment to luxury, performance, and innovation. With a focused product offensive and substantial investments, Mercedes-Benz India aims to lead the premium automotive segment, delivering exceptional experiences to customers across the nation.