Zed Black Agarbatti and MS Dhoni partner to celebrate viral prayers and collective spirit during ICC Cricket World Cup 2023

Jaipur: Zed Black Agarbatti and cricket legend MS Dhoni team up to celebrate collective prayers during the ICC Cricket World Cup 2023, highlighting unity and goodwill.

Zed Black’s campaigns, including the one with MS Dhoni in a retro jersey and ‘Prarthna Hogi Sweekar,’ have resonated with the masses, promoting the power of prayers and embracing aspirations. As the World Cup unfolds with India putting forth an exceptional performance, Zed Black releases a heartwarming TVC during the World Cup, featuring MS Dhoni enjoying a match with friends and highlighting the power of collective prayers for the cricket team.

Speaking about this partnership, Mr. Ankit Agrawal, Director, Mysore Deep Perfumery House shares “We are truly honored to have reunited with the legend, MS Dhoni as a part of the Zed Black family since almost a decade now. His leadership and the values he stands for aligns perfectly with our brand ethos. Through this dynamic association, we hope to inspire individuals and communities to come together, celebrate moments, and extend their collective blessings”.

The company is doubling manufacturing capacity, expanding retail presence, and adding product verticals to meet growing domestic demand as part of its expansion strategy. MDPH operates a large manufacturing facility in Madhya Pradesh, with five factories, producing over three crore incense sticks daily. They offer 1,200+ products distributed to over 40 countries across six continents, selling around 15 lakh packs of incense sticks daily.

Mr. Anshul Agrawal, Director, Mysore Deep Perfumery House said, “The new TVC, which captures sentiments of joy and euphoria is sure to make waves and strike a chord with the nation and offer their shared prayers and well-wishes for Team India. Zed Black has established a strong presence in the preferences of Indian consumers and has a significant share in the Indian market. Our strategy involves a dedicated focus on a wide array of regional fragrances, alongside our commitment to exploring innovative fragrances and research and development methods. With the upcoming festive season, we anticipate a surge in demand.”

Conceptualized by Oberoi IBC the TVC will be promoted through a 360-degree approach across News & GEC Channels for the festive season. Mr. Anand Oberoi, Managing Director Oberoi IBC said, “With their products being an integral part of households across India, Zed Black has often been associated with the power of prayers and spiritual rituals. This collaboration with MS Dhoni and the new TVC underlines the belief that collective prayers have the potential to create a positive aura and bring good luck not only to the cricket field but also to our lives.”