The campaign positions Myntra as the ultimate destination for the trendiest styles, enabling people to ‘Trend in Real Life’
New Delhi: Myntra, a prominent online destination for fashion, beauty, and lifestyle products, has unveiled its latest brand campaign, ‘Trend IRL (In Real Life)’, featuring popular Indian actress Kiara Advani. The campaign celebrates individuals who set real-life fashion trends, inspiring others to embrace fashion and ‘Trend in Real Life’. This initiative reinforces Myntra’s position as the go-to destination for the latest trends. Kiara stars in two films as part of the campaign, showcasing a diverse range of trends in women’s ethnic and western wear available on the platform.
Myntra has consistently evolved its platform to cater to fashion-forward consumers, offering exciting trend experiences through TrendNxt. Users can explore editorials, listicles, and featured trends, with the app’s dedicated bottom navigation leading to the TrendNxt landing page. With over 50,000 trending styles refreshed weekly, Myntra ensures customers stay at the forefront of fashion.
Kiara’s collaboration with Myntra as the brand ambassador highlights her embodiment of the brand’s values and her influence as a fashion trendsetter. Through a series of films, the campaign showcases various trends, solidifying Myntra’s position as a leader in setting fashion trends.
About the Brand Campaign:
The ‘Trend IRL’ campaign celebrates people who inspire others with their stylish and trendy fashion choices. These trends are available on Myntra, where new fashion trends are introduced every week. Featuring Kiara Advani, the campaign includes two exciting films—one focusing on western wear and the other on ethnic wear. Myntra aims to be the top platform for discovering the latest fashion trends. This campaign highlights Myntra’s mission to make fashion accessible to everyone and boost the nation’s fashion sense. By featuring real-life fashion influencers, the campaign shows that true fashion is about everyday style.
About the ad film:
Myntra’s latest ad films featuring Kiara Advani put fashion in the spotlight with a fun twist. In these films, Kiara’s stylish encounters at a coffee shop and an elevator lobby unfold over several days. Her trendy western and ethnic outfits captivate two women, whose curiosity grows as they sneak peeks at Kiara’s phone, discovering she’s browsing the latest trends on Myntra. Eventually, these women transform their style, catching Kiara’s attention and earning her compliments. Highlighting outfits from co-ords to bardot tops, the Trend IRL campaign showcases how real-life fashion influencers inspire others and the fresh trends available on Myntra’s TrendNXT page.
Link to film:
Ethnic Wear: https://youtu.be/E3UxSs2TS2Q?si=412o_Y9WvUSKdvxN
Western wear – https://youtu.be/Hruwq3f2_eI?si=h7r9chapkATqRg8V
Speaking on the campaign, Vijay Sharma, Senior Director – Myntra, said, “With our ‘Trend IRL’ campaign, we’re not just showcasing fashion; we’re celebrating individuality and the power of real-life trendsetters. In today’s dynamic fashion landscape, trends aren’t just about what’s on the runway; they’re about how people express themselves in their everyday lives. By spotlighting Kiara Advani and our diverse range of styles, we’re highlighting Myntra’s commitment to empowering everyone to explore and embrace their unique sense of style and be the trendsetters they’ve always wanted to be, right here, in real life.“
Speaking on the campaign, Kiara Advani said: “Embracing fashion as a means of self-expression, I’m genuinely excited about this campaign. Being at one’s fashionable best shouldn’t be a privilege reserved for a select few, and it’s absolutely rewarding to be a part of the efforts towards making trends accessible to all.”
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