Ola Electric Launches ‘BOSS - Biggest Ola Season Sale’: Exciting Festive Offers with S1 Portfolio Starting at ₹49,999

Gurugram: Ola Electric, India’s largest electric vehicle (EV) company, has launched its biggest festive campaign yet – the ‘BOSS – Biggest Ola Season Sale’. With attractive pricing, massive discounts, and exclusive festive benefits, Ola aims to make EV ownership even more accessible for Indian customers during this festive season. The company has announced entry prices for its S1 portfolio starting at just ₹49,999, coupled with festive offers worth up to ₹37,000. These include cash discounts, software upgrades, Hypercharging credits, and more, making it the perfect time to transition to electric vehicles (EVs).

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Key Highlights of the BOSS Campaign

1. Attractive BOSS Prices: Own an Ola S1 for as Low as ₹49,999

Under the BOSS campaign, Ola Electric offers its S1 X 2kWh model starting at ₹49,999, although this offer is limited to select stock availability. The goal is to provide an affordable entry point for consumers looking to make the switch to EVs.

2. BOSS Discounts: Up to ₹25,000 Off

The BOSS campaign offers flat cash discounts of ₹25,000 on the S1 X 2kWh model and discounts of up to ₹12,000 across other S1 portfolio models, making the S1 range more affordable than ever before.

3. BOSS Warranty: 8-Year/80,000 KM Battery Warranty for Free

Ola Electric is offering a free 8-year/80,000 km battery warranty worth ₹7,000 as part of its BOSS campaign. This ensures customers can enjoy long-term peace of mind with their new EV purchase.

4. BOSS Finance Offers: Up to ₹5,000 on Select Credit Card EMIs

Ola is making EV ownership even more accessible with finance offers up to ₹5,000 available on select credit card EMIs, allowing customers to spread the cost of their purchase with ease.

5. BOSS Benefits: Software Upgrades and Hypercharging Credits

Customers availing the BOSS offer will also receive free MoveOS+ upgrades worth ₹6,000 and free Hypercharging credits of up to ₹7,000, adding even more value to their EV ownership experience.

Bhavish Aggarwal’s Vision for the BOSS Campaign

Ola Electric’s Chairman and MD, Bhavish Aggarwal, expressed his excitement about the BOSS campaign, stating:

“We are excited to bring in the BOSS of all offers for our customers this festive season, making it the best time to buy an EV. BOSS is our biggest ever festive offering yet, as we continue with our mission to #EndICEAge and deepen EV penetration across the country. With the biggest discounts, best deals, and attractive financing offers, this would be the perfect time for EVs to scale up and give ICE vehicles a run for their money.”

Ola Electric’s Expanding Network and HyperService Campaign

Network Partner Program: Expansion of Sales and Service Network

Ola Electric recently announced its Network Partner Program, aiming to expand its sales and service network across India. The company plans to grow this network to 10,000 locations by the end of 2025, significantly enhancing its reach to customers nationwide.

In addition, the company is taking steps to ensure that India is EV-ready by training 1 lakh third-party mechanics, providing them with the skills necessary to service and maintain EVs.

HyperService Campaign: Redefining After-Sales Experience

To provide an unmatched after-sales experience, Ola Electric launched the #HyperService campaign, which aims to double the service network to 1,000 centres by December 2024. This campaign will offer quick-service guarantees and industry-first AI-driven proactive maintenance and diagnostics, ensuring customers experience seamless service for their electric vehicles.

Ola Electric’s S1 Portfolio: Affordable EV Options for All

Ola Electric offers a broad S1 portfolio catering to different customer needs with a range of attractive price points:

S1 Pro: Priced at ₹1,34,999, this is the premium offering in the S1 range, providing extended range and advanced features.
S1 Air: Available for ₹1,07,499, this model is designed for those looking for a more affordable option with great features.
S1 X Portfolio: This includes three different battery variants:
S1 X 2kWh: Priced at ₹74,999.
S1 X 3kWh: Priced at ₹87,999.
S1 X 4kWh: Priced at ₹1,01,999.

These offerings provide customers with flexibility in choosing the right EV according to their budget and range requirements.

Ola’s Roadster Series: High-Performance Electric Motorcycles

In August 2024, Ola Electric introduced its Roadster motorcycle series at its annual Sankalp event. The series includes three categories:

Roadster X: Available in 2.5 kWh, 3.5 kWh, and 4.5 kWh variants, starting at ₹74,999.
Roadster: Available in 3.5 kWh, 4.5 kWh, and 6 kWh variants, starting at ₹1,04,999.
Roadster Pro: A high-performance model with an 8 kWh and 16 kWh battery, starting at ₹1,99,999.

The Roadster series brings several segment-first technologies and performance features, further solidifying Ola’s position in the EV motorcycle market.

BOSS Campaign – A Game Changer for EV Buyers

Ola Electric’s BOSS – Biggest Ola Season Sale is a game-changer for the Indian EV market, offering unbeatable prices, significant discounts, and a range of benefits that make switching to electric vehicles more appealing than ever. With the company’s aggressive expansion plans and commitment to enhancing after-sales services, now is the ideal time for customers to join the electric revolution and experience the future of transportation.