The House of Suntory’s Roku Gin – Sakura Bloom Edition Makes its Debut in India
A new expression joins the Roku portfolio, introduced ahead of the festive and weddings season
6 th October 2025: The House of Suntory proudly introduces Roku Gin – Sakura Bloom Edition in India.
Inspired by the Sakura flower (also known as cherry blossom) and Japan’s world-renowned Hanami
festival, which celebrates the tradition of “gazing at flowers,” this new edition brings the spirit of
Japanese spring to life.
Rooted in the Japanese philosophy of Shun— the appreciation of each season’s best flavours – Sakura
Bloom Edition captures the freshness and vibrancy of Springtime in Japan. Crafted with the soft, floral
essence of Sakura flower, this gin evokes the timeless beauty of Hanami, the centuries-old tradition of
gathering under blooming cherry blossom trees to appreciate nature’s transient beauty.
The gin features a delicate, sweet floral character, complemented by subtle salty notes from Sakura
blossom leaves, creating a beautifully layered experience. Crafted with Roku’s signature blend of six
Japanese botanicals, this edition enhances the natural sweetness of the Sakura, resulting in a delicately
complex and perfectly balanced—Roku Gin – Sakura Bloom Edition.
“With the global appetite for Japanese gin growing steadily, the introduction of Roku Gin – Sakura Bloom
Edition in India is both timely and strategic,” said Rishi Walli, Senior Director – Marketing, Suntory
Global Spirits. “As consumer preferences evolve toward more delicate and refined flavour profiles, this
expression strengthens Roku’s premium standing in the category while offering Indian gin lovers a
sensorial journey rooted in nature and seasonality. This truly special release marries Japanese
craftsmanship with heritage, delivering a differentiated, high-quality experience that Indian consumers
increasingly seek. It features a heightened Sakura-inspired profile with soft floral notes, subtle
sweetness, and the elegance of cherry blossom, tailored to delight”
Following its limited-time debut in global travel retail earlier this year, across key Indian airports
including Mumbai and Delhi Duty Free, The House of Suntory’s exquisite Roku Gin – Sakura Bloom
Edition is now set to roll out in select cities across India, with plans to expand nationwide over time.
Launching just as the country prepares for a vibrant festive and wedding season, Roku Sakura Bloom
stands out as a distinctive gifting option and a refined addition to celebratory moments. With its elegant
packaging and delicate flavor profile, it’s perfectly crafted for special occasions and thoughtful
indulgences.
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