Ananya Panday Stars in 'CTRL' OTT Release Announced, Film Explores Digital Life

New Delhi: The much-anticipated cyber thriller CTRL, directed by Vikramaditya Motwane and starring Ananya Panday and Vihaan Samat, is set to premiere on Netflix on October 4. This innovative film, produced by Saffron and Andolan Films, delves into the intricacies of contemporary digital life. The story follows Nella Awasthi (played by Panday) and Joe Mascarenhas (portrayed by Samat), a couple celebrated for their engaging online content. However, their breakup leads to a deeper exploration of the challenges that arise in a world where data is power.

Motwane, acclaimed for his work on Udaan, Lootera, and Trapped, uses CTRL to question whether people truly govern their digital existences or if they are subconsciously controlled by them. He introduces the idea of ‘screen life’ as a replacement for ‘screen time,’ emphasizing the profound impact technology has on personal lives and relationships.

Ananya Panday has praised the film as both ‘engaging and impactful,’ noting its relevance in today’s fast-evolving digital landscape. She believes that the narrative of CTRL is especially pertinent as society becomes increasingly dependent on technology. According to Panday, Netflix is the ideal platform to deliver this compelling story to a broad audience, given its global reach and resonance with contemporary themes.

Producer Nikhil Dwivedi highlights CTRL as offering a ‘thought-provoking narrative’ presented in a distinctive format, with each frame contributing to the film’s unique storytelling. Ruchikaa Kapoor Sheikh, Director of Original Films at Netflix India, describes the film as a genre-bending thriller that surprises and captivates viewers. She commends Panday’s performance for adding significant depth to the drama, making the film a captivating experience.

The creative team behind CTRL is excited to share this timely and thought-provoking film with audiences, exploring the complexities of digital realities and the fine line between control and being controlled. As the release date approaches, there is palpable anticipation for the audience’s response to this intriguing and relevant narrative.