New Delhi: Ather Energy, the prominent electric scooter manufacturer in India, has released updated pricing details for its entry-level model, the 450S. In response to fierce competition from Ola and Bajaj, Ather has announced that the 450S will now be available at ₹1,09,000 in Bengaluru and ₹97,500 in Delhi. Demonstrating its strong commitment to the expanding EV market, the company plans to establish 100 new retail stores by the quarter’s end, bringing the total number of retail touchpoints to 350.
“Ather is embarking on an aggressive growth journey to tap into the growing demand for electric scooters. To meet this demand, we are adding about 100 retail touchpoints this quarter taking our total touchpoints to 350. Along with this, we have reintroduced our entry level scooter – the 450S at a very compelling price point that appeals to a wider set of buyers. The Ather 450S at this new price makes for a strong value proposition, bringing the quality & assurance of Ather at a more accessible price point,” said Ravneet Singh Phokela, Chief Business Officer, Ather Energy.
The 450S, proudly manufactured in India, offers a maximum range of 115 km and can achieve a top speed of 90 km/h, with an impressive acceleration from 0 to 40 km/h in a mere 3.9 seconds. Notably, it features a vibrant seven-inch display and incorporates innovative capabilities such as FallSafe, capable of detecting changes in speed, orientation, and acceleration to prevent rider falls. Ather has also introduced the ‘Emergency Stop Signal,’ a European regulation, to the Indian market through the 450S. Additionally, customers purchasing the 450S have the option to select the Pro Pack, which provides various added benefits, such as Ride Assist, Ather battery protect, AtherStack updates, and three years of complimentary Ather Connect service, at an extra cost of ₹10,000, as per the company’s official statement.
“Ather also provides a Battery Protect that extends battery warranty to 5 years/60,000 kms. This industry first warranty program not only covers battery failures but also guarantees a minimum of70% state-of-health for the battery at the end of 5 years. With this, owners will not need to worry about the scooter’s range dropping after a few years of usage and will be able to extract maximum performance, ride after ride. This reaffirms faith in our battery’s performance and longevity for all Ather owners. The 450X comes now with Ather Battery Protect included, making it a 3 +2 years coverage. Ather 450 Plus customers can purchase this additional 2 year warranty for INR 6,999,” the company said.
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