Ayurdent by Maharishi Ayurveda helps Mumbai right its wrongs in oral care with the power of Ayurveda

Ayurdent’s fluoride and SLS-free formula, enriched with 20 Ayurvedic herbs, tackles the root cause by balancing the saliva to prevent dental issues and strengthen teeth naturally.

Delhi, November 20, 2024: Maharishi Ayurveda, a global leader in Authentic Ayurveda, continues its mission to transform oral care with Ayurdent Classic Toothpaste. As part of its ongoing #RightYourWrongs campaign featuring Kalki Koechlin, the brand invites the people of Delhi to rediscover the ancient wisdom of Ayurveda in addressing common oral health problems.

A one of its kind, Ayurdent Classic Toothpaste is formulated with a potent blend of 20 Ayurvedic herbs and oils, designed to restore the natural balance of saliva, a critical element often overlooked in modern oral care routines. A Non-foaming, Fluoride and SLS-free toothpaste, Ayurdent helps prevent common dental issues such as tooth decay, gum disease, and sensitivity, while naturally promoting strong teeth and gums.

India faces major challenges in oral health, with nearly 85–90% of adult demographic of the country seeking treatment from unreliable sources. India faces significant challenges in oral health, wherein almost 85–90% of adults and more than 50% rely on untrusted sources for treatment. Against the backdrop of these statistics, Maharishi Ayurveda’s Ayurdent Classic toothpaste offers a refreshing alternative to chemical-laden toothpastes. The Ayurdent Classic works towards achieving healthy oral saliva, which is the key to good oral health. Its key ingredients—neem, clove, ginger, and peppermint—work synergistically to protect and cleanse your mouth, helping maintain healthy saliva and overall oral hygiene. By focusing on saliva health, Ayurdent not only cleanses but supports your body’s natural processes to ensure long-term protection against dental issues.

“At Maharishi Ayurveda, we are committed to making the science of Ayurveda relevant to today’s lifestyles,” said Rajat Wahi, Global D2C Business Head & Head Marketing at Maharishi Ayurveda. “Right from our inception, we have been guided by a vision to create a disease-free society with the help of authentic Ayurvedic formulations and wellness services that have their roots in the Vedic tradition. Keeping this in mind, Ayurdent was specifically developed offering a natural, effective, and scientifically backed solution for those seeking a healthier smile through the wisdom of Ayurveda. Through our #RightYourWrongs campaign, we’re not only reintroducing an effective solution for oral health but also inspiring consumers to embrace holistic, natural alternatives for lasting wellness..”

The #RightYourWrongs campaign features National Award-winning actress Kalki Koechlin. Known for her off-beat and intense performances, Kalki is seen donning the hat of a standup comic for the first time in a series of three digital video commercials (DVCs). Through the DVCs, Kalki talks about a concept not known to many – saliva imbalance – that is often at the root of most dental problems, including tooth decay, gum disease, and bad breath, sensitivity, and if neglected can lead to other systemic health problems over time.

Speaking on her association with the campaign, Kalki Koechlin said, “I had a lot of fun working on the Maharishi Ayurveda #RightYourWrongs campaign. There were a few reasons why I just had to do it. The first one was the premise itself. To talk about something as common and ‘non discussion worthy’ as saliva was both bizarre and intriguing. Also, I had never played a stand-up comic – neither in films, nor for any OTT shows. So, this was new to me. But most importantly, Ayurveda and nature-based lifestyle has been a transformative journey for me, and I believe it has the power to positively impact and heal us.”

Ayurdent Classic toothpaste is available in a 75ml tube, priced at INR 260, and can be purchased online at this link at an special price of INR 234.