Bank of Baroda initiates the 6th edition of 'Baroda Kisan Pakhwada' in Uttar Pradesh, an annual engagement program designed for Indian farmers

Ayodhya: Bank of Baroda has launched the 6th edition of Baroda Kisan Pakhwada, a two-week farmer engagement program focusing on the Indian agrarian economy. The event runs from November 16 to November 30, 2023, culminating in Baroda Kisan Diwas celebrations.

As part of Baroda Kisan Pakhwada, Bank of Baroda’s Lucknow Zone is organizing a Mega Kisan Mela in Ayodhya on November 24, 2023. The bank aims to engage 1,00,000 farmers in Lucknow zone through various outreach events during the fortnight. The Lucknow zone encompasses key areas in the eastern part of Uttar Pradesh, including Ayodhya, Gorakhpur, Kanpur, Raebareli, Varanasi, Prayagraj, Ambedkar Nagar, Lucknow, Sultanpur, and Fatehpur.

The Mega Kisan Mela in Ayodhya was inaugurated by Shri Ajay K. Khurana, Executive Director, Bank of Baroda and Shri Samira Ranjan Panda, General Manager & Zonal Head – Lucknow Zone, Bank of Baroda.

Speaking on the occasion, Shri Ajay K. Khurana, Executive Director, Bank of Baroda said, “Bank of Baroda has a loyal and strong base of agri customers and is one of the leading banks servicing the agriculture sector. We are pleased to organise this Mega Kisan Mela in Ayodhya. In Lucknow zone of Uttar Pradesh, over 675 branches will participate in this year’s Baroda Kisan Pakhwada. We will be organising a number of programmes such as farmer meets, choupals and kisan melas, which will help us to boost engagement with the farming community and fulfil the banking & financing requirements of our esteemed agri customers.”

Bank of Baroda has 859 branches in Lucknow zone, of which 605 are semi-urban/ rural branches. Loans provided to the agri sector in Lucknow zone have grown year-on-year by 10.7% as on 30th September 2023. During the Baroda Kisan Pakhwada held in 2022 in Lucknow Zone, Bank of Baroda organised a total of 2,933 contact programmes like farmer meetings, fairs, choupals, soil testing and health camps for cattle and farmers etc and connected with over 91,000 farmers during this period. Agricultural loans of more than Rs 240 crore were sanctioned.

During the Baroda Kisan Pakhwada, Bank of Baroda will reach out to farmers and create awareness about various initiatives such as the Kisan Credit Card drive in the name of “Ghar-Ghar KCC Abhiyaan” as well as create awareness on agri products, schemes/offers and delivery channels offered by Bank of Baroda for the benefit of the farming community. The event will also help to promote various Atmanirbhar Bharat schemes introduced by the Government of India such as the Agriculture Infrastructure Fund (AIF), Animal Husbandry Infrastructure Development Fund (AHIDF), Pradhan Mantri Matsya Sampada Yojana (PMMSY), PM Formalisation of Micro Food Processing Enterprises Scheme (PM-FME), etc.