October 18, 2024

Canon India Unveils its Largest, Most Immersive Booth yet at Broadcast India Show 2024

Canon’s Commitment to Innovation at Broadcast India Show

Mumbai: Canon India, a leader in digital imaging solutions, has once again showcased its dedication to videography and broadcasting by unveiling its largest and most immersive booth to date at the 33rd edition of the Broadcast India Show 2024. The prestigious event took place from October 17th to 19th at the Jio World Convention Centre in Mumbai, offering a premier platform for industry professionals to experience global innovations in infotainment technology. This year’s Canon booth presented an extensive display of the company’s complete imaging ecosystem, covering cinema, professional video, mirrorless, and PTZ cameras, along with a wide array of RF and Cine lenses.

Presence of Esteemed Cinematographers

The inauguration of Canon’s booth was graced by National Award-winning cinematographer Sudeep Chatterjee, a key figure in both Hindi and Bengali cinema. With over two decades of experience, Chatterjee is known for his collaborations on films like Gangubai Kathiawadi, Padmaavat, Bajirao Mastani, and Chak De India. Additionally, Canon welcomed acclaimed film director and screenwriter Hanu Raghavapudi as a special guest, renowned for his work in movies like Sita Ramam.

Cutting-Edge Imaging Solutions on Display

Canon’s participation at the Broadcast India Show 2024 highlighted the company’s comprehensive imaging solutions, particularly for professionals in the video and broadcasting sectors. With the unveiling of several new products, Canon reaffirmed its position as a frontrunner in the global imaging industry.

Groundbreaking Product Launches

Among the notable launches at the event were the EOS C80 and EOS C400 cinema cameras, part of Canon’s Cinema EOS lineup. These cameras set new standards for the industry, offering advanced capabilities suited for both studio and field production.

EOS C80: Compact, Yet Powerful

The EOS C80, available starting November 2024, is designed with a 6K full-frame sensor and remarkable mobility, making it an excellent choice for filmmakers who require top-notch quality and flexibility on the go.

EOS C400: Revolutionizing Live Productions

Designed specifically for live productions, the EOS C400 stands out for its superior visual quality and advanced interface features, ensuring seamless integration into high-end broadcast setups.

Strengthening the Legendary EOS R Series

Canon also presented the latest models from its renowned EOS R Series, including the EOS R1 and EOS R5 Mark II. These cameras are designed for professionals who require reliability, speed, and versatility in dynamic production environments.

EOS R1: Built for Action Photography

The EOS R1 is tailored for action photography and media professionals, offering unmatched performance in challenging shooting conditions.

EOS R5 Mark II: Redefining Video and Photography

The EOS R5 Mark II pushes the boundaries of video and photography workflows with its ability to record 8K RAW footage and innovative autofocus features, making it ideal for high-end content creation.

Advanced Remote PTZ Cameras and Solutions

In addition to its cinema and mirrorless camera offerings, Canon showcased its latest PTZ (Pan, Tilt, Zoom) cameras and the RC-IP1000 remote camera controller. These solutions are perfect for various sectors, including corporate, event management, and broadcasting. The showcased PTZ models (CR-N700, CR-N500, CR-N300, and CR-N100) offer unparalleled clarity and seamless workflows for professional video production environments.

Canon’s Immersive Experience Zones

To give visitors a hands-on experience, Canon designed several immersive zones at their booth, simulating real-world scenarios that demonstrated the capabilities of their latest technology.

Virtual Event Zone

This zone featured a live chroma experience with a model simulating an event, showcasing Canon’s ability to seamlessly integrate VR technology and live green screen effects.

Cinema EOS Zone

Inspired by OTT-style productions, this haunted house-themed zone displayed the superior image quality of Canon’s cameras in high-end cinematic settings.

EOS R System Zone

This area brought Canon’s EOS R cameras to life with a grand cinematic vision, allowing visitors to explore the full potential of Canon’s filmmaking features.

Low-Light Zone

In a dimly lit environment, attendees were able to experience the low-light performance of Canon’s cameras, capturing stunning images even in challenging lighting conditions.

Canon North Star Partnership Ecosystem

Expanding on its North Star initiative, Canon showcased products from key partners like Aputure, Sennheiser, Atomos, and Mo-SYS. The Canon North Star ecosystem is designed to offer end-to-end solutions for professional studio setups, including everything from cameras to lighting and audio equipment. This partnership emphasizes Canon’s ability to provide comprehensive, industry-leading solutions for filmmakers and broadcasters.

Technical Sessions by Canon Experts

In addition to its product displays, Canon hosted several technical sessions led by renowned industry professionals, offering valuable insights into the latest advancements in imaging technology. Canon Masters and North Star experts discussed topics ranging from the legacy of Canon Cinema EOS to the future of non-fiction storytelling and cinematography.

Shaping the Future of Broadcasting and Videography

Commenting on Canon India’s participation in the Broadcast India Show 2024, Toshiaki Nomura, President & CEO of Canon India, stated:

“At Canon India, we are driving a video-first strategy focused on delivering cutting-edge products and solutions that meet the fast-paced, ever-evolving needs of the video industry. Our participation at the Broadcast India Show 2024 underscores our commitment to offering innovative, end-to-end imaging solutions that cater to the growing demands of virtual productions, high-end cinema, OTT platforms, VR, and live broadcasting for TV stations.”

Canon’s unveiling of the EOS C80 and C400 cinema cameras, alongside the powerful EOS R Series models, has once again positioned the company at the forefront of the video and broadcast industry, setting new benchmarks for quality and innovation.

With its comprehensive display of state-of-the-art products and immersive experiences, Canon India continues to lead the way in shaping the future of videography and broadcasting technology.

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