Driving the future: Citroën's Puducherry showroom redefines automotive excellence

Puducherry: In a dazzling display of automotive prowess, iconic French automaker Citroën has unveiled its latest jewel in Southern India – ‘La Maison Citroën’ phygital showroom in Puducherry. The grand opening in the presence of Hon’ble Chief Minister N Rangasamy and Hon’ble Home Minister of Puducherry N Namasivayam marks a strategic leap for Citroën in expanding reach and strengthening its presence in the vibrant Southern Indian market.

Strategically located for the convenience of the city, ‘La Maison Citroën’ in Puducherry is not just a showroom; This is an experience centre. The entire Citroën India lineup is on display featuring the stylish C3 Aircross SUV, the powerful C5 Aircross SUV, the versatile C3 and the eco-friendly e-C3. This showroom is not just a place of transaction; It is a destination for automotive enthusiasts and potential buyers to immerse themselves in the world of French innovation.

B Gyanprakash, Dealer Principal, La Maison Citroën Puducherry enthused, “We are delighted to bring the La Maison Citroën phygital showroom experience to Puducherry. With the entire Citroën product range and a team of passionate experts, we are ready to deliver an experience that exceeds expectations.

What sets this dealership apart is not just the range of vehicles, but the integration of the brand’s future after-sales workshop, L’Atelier Citroën. Residents of Puducherry now have access to revolutionary services, including Virtual Remote Diagnostics, genuine spare parts within 24 hours and an impressive 180 minute-RSA guarantee. L’Atelier Citroën’s commitment to ‘anytime, anywhere’ accessibility and convenient pickup and drop services transforms the vehicle ownership experience.

Citroen’s expansion is not limited to Puducherry only. With 51 La Maison Citroën phygital showrooms spread across 46 cities across India, the brand’s 360° comfort strategy comes to life. This strategy includes not only a diverse range of services, but also confidence-building initiatives such as a unique 30 30-minute guaranteed trade-in facility as well as attractive finance and leasing services through Citroën Finance and Insurance.

Since its founding in 1919, Citroën has been a leader in the industry, offering a wide range of models from the exclusive Ami to electric and rechargeable hybrid versions. With a global presence in 101 countries and a network of 6,200 points of sales and service, Citroën is not just a carmaker; It is a legacy of courage, innovation and the constant pursuit of excellence.

To experience Citroën’s automotive excellence first-hand, visit Citroën Media’s media site.