Indus Appstore Revolutionizes App Discovery with Voice Search in 10 Indian Languages
New Delhi: Indus Appstore, the indigenous app marketplace backed by PhonePe, has unveiled a groundbreaking feature set to transform the way users engage with apps. The Voice Search feature, now available in 10 major Indian languages alongside English, promises to enhance user experience by leaps and bounds.
With this innovative addition, users can explore and interact with apps using voice commands in their preferred language. Powered by state-of-the-art artificial intelligence and machine learning algorithms, the Voice Search technology ensures precise comprehension of diverse accents and speech patterns, delivering highly relevant search results.
The significance of this move cannot be overstated, especially considering that approximately 75% of India’s internet users prefer vernacular languages. Traditional text-based searches in regional languages often present challenges such as the need for specialized keyboards and complex character compositions, hindering seamless communication.
Indus Appstore’s Voice Search feature aims to overcome these linguistic barriers, allowing users to express themselves freely in their local language with a tap of the voice search button. This aligns perfectly with Indus Appstore’s mission to empower users with inclusive and accessible features, catering to varying literacy and linguistic preferences.
Moreover, the introduction of this feature is poised to benefit app developers significantly. Studies have shown that integrating voice search can boost app installs, offering developers a valuable tool to enhance their app’s discoverability and engagement.
Akash Dongre, Co-founder and CPO of Indus Appstore expressed his excitement about the launch, stating, ” The new Voice Search feature is our effort towards creating an inclusive and accessible app store. With 82% of smartphone users engaging in voice-activated technology, integration of Indian languages has been the strongest growth driver for tech across the six-to-sixty age spectrum. The user-centric feature positions Indus Appstore at the forefront of transformative Voice Technology that is the need of the decade.“
Indus Appstore’s introduction of Voice Search in 10 Indian languages marks a significant step towards democratizing app accessibility and fostering a more inclusive digital ecosystem. As the demand for localized and user-friendly technologies continues to rise, initiatives like these are essential for bridging the linguistic divide and ensuring equal access to digital services for all.
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