Jeep and Citroën open multi-brand dealership in Jamshedpur with new partner Bhalotia Group

Jamshedpur: Jeep and Citroën open “Bhalotia Jamshedpur” dealership, offering a wide range of their products, including ICE and EV models, in response to growing demand in the area. The move highlights the market’s potential and strong preference for these American brands in an important industrial and economic hub.

The 3S facility in Jamshedpur covers 6000 sq. ft. and offers Jeep’s entire O4 range and Citroën’s portfolio. It includes a 20000 sq. ft. workshop with a well-trained service team and modern diagnostic tools, ensuring a top-notch service experience.

Further, to enhance customers’ showroom journey the brands offer a comprehensive digital ecosystem seamlessly offering digital experiences with features like the ATAWADAC (“Anytime, Anywhere, Any Device, Any Content”) reception bar, and high-definition 3D configurator.

Welcoming the new dealer partner, Aditya Jairaj, Head of Jeep® India Operations and Deputy Managing Director, Stellantis India, stated, “Jharkhand is amongst the leading states in terms of economic growth and therefore an attractive market for us. Based on our earlier success of opening a multi-brand dealership, this is a strategic step to capitalize on the growing demand and Passenger Vehicle segment in the region. Keeping the customer at the center of everything we do, the new facility will be equipped with the best of Jeep® and Citroën offerings across products and after-sales services, warranting an unmatched customer experience. Customers will be offered premium vehicles and budget choices under the same roof, offering them flexibility in both prices and segment choices. This will thereby also help us target a wider range of customer base. We remain highly bullish on the potential of Jharkhand to be a significant market for us and are confident of strengthening our footprint with the best of products and services for our discerning customers. The continued expansion demonstrates Jeep® and Citroën India’s firm commitment to the Indian market and reiterates the growing demand for our products.”

Commenting on the inauguration, Ajay Bhalotia, Dealer Principal, Bhalotia Group said, “We are extremely thrilled and proud to partner with two iconic brands – Jeep® and Citroën. Our collaboration marks a significant milestone, as we bring the complete range of products of both Jeep and Citroën in Jamshedpur. We are confident that the diverse portfolio will provide a formidable choice across segments, for the customers in the region. Our foremost goal is to ensure a seamless customer experience, and we eagerly anticipate a long and prosperous alliance with both brands.”

Jeep® and Citroën are global leaders in the automotive industry, known for their commitment to quality, innovation, and customer satisfaction. The new showroom in Jamshedpur will bring together the two iconic brands under one roof, ensuring that the residents of Jamshedpur and the surrounding areas have access to a world-class automotive experience.

The Bhalotia Group is a key player in the Jamshedpur automotive retail sector, known for exclusive partnerships with renowned brands. They also excel in manufacturing high-quality automotive components and are recognized for rapid delivery of 1,000 army truck load bodies to the defense sector during the Kargil conflict through Tata Motors.