Luminous Power Technologies' #ILLUMINATINGLIVES campaign ignites the essence of Diwali

New Delhi: Luminous Power Technologies, India’s top energy solutions company, introduces the #ILLUMINATINGLIVES Diwali campaign, celebrating the spirit of Diwali and recognizing those who bring joy year-round.

Diwali, the Festival of Lights, symbolizes the victory of light over darkness and good over evil. Luminous Power Technologies, known for its innovative energy solutions, encourages everyone to make this Diwali a time of giving and positive impact in someone’s life, not just a season of festivities.

The campaign’s central theme is clear: Diwali is all about illuminating lives. It reminds us to honor the unsung heroes in our lives who bring light and joy, often without recognition. With #ILLUMINATINGLIVES, Luminous Power Technologies inspires community unity to lend a helping hand to those in need.

Luminous Power Technologies, known for innovative energy solutions, upholds a tradition of making a real impact on people’s lives. #ILLUMINATINGLIVES, created by AutumnGrey, reaffirms their commitment to community welfare and celebrates unsung heroes, promoting gratitude and tangible acts of kindness.

Ms. Neelima Burra, Chief Strategy, Transformation & Marketing Officer, Luminous Power Technologies, said, ” Luminous has always been at the forefront of innovation and social responsibility. The #ILLUMINATINGLIVES campaign highlights our deep commitment to lighting up not only homes but also the lives to dream bigger and achieve higher. In a country where long power outages are common, we remain dedicated to lighting up lives in India. This Diwali, let us join hands to express our gratitude and spread the joy of giving. Together, we can make this Diwali truly special by spreading light, happiness, and hope, ensuring that the light of progress reaches everyone, even in the darkest hours.”

Ms. Anusha Shetty, Chairperson and Group CEO, Grey Group India, said, “Power Cuts are real in India and living in larger homes with inverters and solar solutions, we miss to see a reality sometimes. A lot of us already help with fees and clothes but what our extended family require is a bit more power in their lives. I am glad we were able to partner Luminous with this Diwali vision.”

As the campaign unfolds, it serves as a reminder that the real beauty of Diwali is in the warmth and love we share, in the smiles we bring to the faces of those who matter. By #ILLUMINATINGLIVES, we create a brighter, more meaningful Diwali for all. To bring the film to life, the agency partnered with director, Deepti Nangia.

Luminous Power Technologies is hosting a social media contest on Twitter, Instagram, and Facebook. Participants can share their uplifting Diwali stories and efforts to make the festival special for others. Prizes include Luminous inverters and surprises as a token of appreciation. The contest begins on October 6, 2023, with terms and conditions.