Manyavar welcomes Ram Charan as its new brand ambassador

Jaipur: Manyavar, India’s foremost men’s fashion celebration wear brand, is thrilled to announce the appointment of global sensation & global star Ram Charan as the brand ambassador. Manyavar celebrates the appointment with the new campaign #TaiyaarHokarAiye marking the onset of the wedding and festive season. Ram Charan stands as a quintessential embodiment of the modern Indian man on the global stage, effortlessly radiating the essence of contemporary India. His values resonate seamlessly with Manyavar’s vision, and his captivating charisma and immense popularity bring an innovative dimension to Manyavar’s rich cultural aesthetics and sartorial heritage.

Ram Charan said, “I am excited to be associated with Manyavar, a brand that has consistently redefined men’s festive fashion in India. Manyavar’s commitment to innovation, tradition, and family values resonates deeply with my own principles, making this partnership particularly special to me. It is always a moment of pride and joy to celebrate weddings & festivities and what better way than by making a style statement in Manyavar.”

Vedant Modi, Chief Revenue Officer of Vedant Fashions Limited expressed his excitement about the collaboration, “We are honored to welcome Ram Charan to the Manyavar family. His charisma, charm, and global appeal among a diverse audience align perfectly with Manyavar’s vision of dressing the modern Indian man. With Ram Charan, we are confident that he will have an impeccable connection with our audiences”

The campaign film beautifully explores the father-son bond, emphasizing the values of guidance, responsibility and understanding. It conveys the idea that the son carries his father’s wisdom into the future. A touching narrative that will surely resonate with viewers.

The campaign has been conceptualized and executed by Shreyansh Innovations, the founder Mr. Shreyansh said, remarked, “We were tasked with reinforcing the message of ‘Taiyaar Hokar Aaiye’ while shedding light on the relationship between a father and son.” That’s when we knew this was the ideal opportunity to present Ram Charan in a whole new role, as a responsible son eager to accept his new life while acquiring his father’s principles and conveying the message to our audience.”