Mercedes-Benz Shatters Sales Records in India with Unrivaled Product Appeal

Pune: Mercedes-Benz, the renowned luxury car manufacturer in India, revealed a robust market strategy centered around new product launches, enhancing their dealership network, venturing into emerging markets, and maintaining a sharp focus on delivering exceptional customer experiences. This strategy, dubbed ‘Desire to Exceed’, garnered significant customer confidence, leading to Mercedes-Benz achieving its highest-ever monthly, quarterly, and annual sales figures in its 30-year history in India.

In the first quarter of 2024 (January to March), Mercedes-Benz delivered a record-breaking 5412 new vehicles to customers, marking a notable 15% year-on-year sales growth compared to the same period in 2023 when 4697 units were sold. The company’s fiscal year 2023-24 also witnessed unprecedented success, with a total of 18,123 units sold—a remarkable 10% increase from the previous fiscal year (2022-23) when 16,497 units were sold.

March 2024 stands out as a pivotal month for Mercedes-Benz, achieving its highest monthly sales ever recorded in India. This triple achievement—highest monthly sales, best-ever quarterly performance, and record fiscal year sales—was driven by strong customer preference for Mercedes-Benz vehicles, supported by an appealing product lineup, exceptional ownership experiences, and innovative personalized financing solutions.

“Thanks to the continued trust of customers in our products and services, we achieved the best-ever month, highest-ever quarter and best-ever fiscal in India. This trust reflects in the unmatched desirability for Mercedes-Benz in India, resulting in an overwhelming customer response. Our focus continues to enhance customer delight by increasing our network footprint with latest luxury standards, continued product offensive with sharp focus on TEVs and BEVs. Mercedes-Benz is committed to the Indian market, having a long history and well-established footprint from various aspects of production, purchasing and extensive R&D activities.”

Santosh Iyer, Managing Director & CEO, Mercedes-Benz India

Segment Performance:
Entry Segment (A-Class, GLA): 15% contribution to sales.
Core Segment (C-Class, E-Class, GLC, GLE): 60% contribution to sales.
TEV Segment (GLS, S-Class, EQS, G-Class, AMG): 25% contribution to sales.
BEV Portfolio Growth:
BEV portfolio grew by 130% YoY in Q1 2024.
BEV penetration increased to 6%.
Plan to introduce three new BEVs by end of 2024, doubling the portfolio to 6 models.
Upcoming Launches in Q2 2024:
Debut of AMG S 63 e-Performance and AMG C 63 e-Performance.
AMG Speed City:
Launching an immersive experience for AMG enthusiasts to hone driving skills and enjoy the AMG brand under expert guidance.
Retail Expansion:
Opening new MAR 20X facilities in New Delhi and Mumbai for a modern luxury experience.
Workshop Expansion:
Debuting in 10 new cities by 2024 and upgrading 25 existing facilities to international standards (MAR 20X).