Revving Excellence: MG Astor Dominates J.D. Power's 2023 Quality Race in India

Ahmedabad: In the recent revelations of JD Power’s 2023 India Initial Quality Study (IQS), the MG Astor 71 PP100, together with its compact SUV segment, takes the top spot in the automotive scenario, beating its rivals. The study, conducted by JD Power in collaboration with Nelson IQ, highlights common challenges faced by new vehicle owners in India, focusing on both design and features.

J.D. issued on September 29, 2023 The Power 2023 India Initial Quality Study shows a remarkable similarity in the experiences of Indian drivers regarding issues related to design and features. The findings indicate a consistent pattern compared to previous years, emphasizing a major increase in design-related problems.

In 2022, J.D. Power launched a partnership with Nelson IQ to launch the India Initial Quality Study, which measured the issues experienced by owners of new vehicles in the first six months of ownership, expressed as PP100 (problems per 100 vehicles). defined as. The average score for the automotive industry in this year’s study is 122 PP100, indicating no significant change from 2022 onwards.

The study’s key observations highlight the challenges faced by young drivers, with those under 30 experiencing more problems with their new vehicles, registering an average of 136 PP100. Additionally, first-time vehicle buyers report more problems than repeat buyers, highlighting a trend of increasing challenges with the initial purchase.

The top performing models across various segments are as follows:

Tata Tiago in compact segment

Toyota Glanza in the premium compact segment

Hyundai Aura in entry midsize segment

Volkswagen Vento in the midsize segment

MG Astor in compact SUV segment

Volkswagen Taigun in SUV segment

Toyota Innova High Cross in MPV/MUV segment

The study categorizes the problems into eight sections, including exterior, driving experience, features/controls/performance, seats, audio/communications/entertainment/navigation, heating/ventilation/air conditioning, interior, and engine/transmission.

In short, J.D. The 2023 India Initial Quality Study by Power provides a comprehensive overview of the automotive landscape, highlighting both areas for improvement and success. As the automotive industry continues to evolve, these insights serve as a valuable guide for manufacturers who aim to enhance the overall quality of their vehicles and improve the customer experience in the ever-growing Indian market.