The Roadster Life Co’s latest brand campaign, ‘Trends with Benefits’
Delhi: The Roadster Life Co, an 11-year-old brand available on Myntra, has recently launched its new campaign called ‘trends with benefits’. This campaign showcases their trend-first fashion offerings and introduces their new brand ambassadors, Zakir Khan and Jacqueline Fernandez, a popular stand-up comedian and Bollywood actor, respectively.
Known for its denim heritage, The Roadster Life Co has evolved into a brand associated with exploration, adventure, and daring pursuits. With a loyal customer base and a celebrated legacy, the brand aims to meet the increasing trend-first demands of fashion-forward consumers in metro, tier 2, and tier 3 markets. They introduce three key concepts—Neo Core, Road Trip Ready, and UtilityxStreet—to provide a monthly selection of trendy styles on Myntra’s platform. These styles cover categories such as men’s casual wear, women’s western wear, casual footwear, and accessories, catering to everyday moments and special occasions.
The ‘Trends with Benefits’ campaign reflects the brand’s commitment to affordable access to the latest trendy fashion, going beyond style to empower individuals, boost confidence, and unleash their potential. The choice of Zakir Khan and Jacqueline Fernandez as brand ambassadors brings relatability and fashion credibility. Zakir’s humble beginnings and massive social media following connect with fans nationwide, while Jacqueline’s glamorous and practical fashion choices align with the brand’s image. The Roadster Life Co aims to tap into their wide fan base, making trendy and branded fashion accessible to all.
Through brand films and short videos featuring Zakir and Jacqueline, the campaign emphasizes injecting confidence and charisma into one’s persona through trend-first fashion. It highlights the latest affordable trendy fashion for everyday wear and special occasions, including men’s casual wear and women’s western wear.
Speaking on the association, Jacqueline Fernanadez, said, “Super stoked to be associated with The Roadster Life Co and to serve as the brand’s first woman ambassador. With a personal preference for stylish yet comfortable fashion, The Roadster Life Co aligns perfectly with my fashion taste. As a brand with a thriving and loyal customer base, I am eager to extend its reach by making more trends accessible to my fans. Looking forward to this exciting journey.”
Speaking on the association, Zakir Khan, said, “This collaboration holds special significance for me. It’s more than just endorsing a brand; it’s a partnership that resonates with my personal journey. In terms of my fashion preferences, I’ve always sought comfort in my style, and with The Roadster Life Co, I find exactly that – blend of trendiness, comfort, and quality. In every piece of The Roadster Life Co, I find a reflection of my story, and that, to me, is the true essence of this remarkable association.”
The ad films featuring Zakir Khan and Jacqueline Fernandez revolve around trend-first fashion. Set against the vibrant backdrop of Dubai’s iconic Burj Khalifa, the opening frame shows Zakir and Jacqueline, surrounded by friends, exuding style. A comedic twist unfolds as a luxurious car appears near Zakir, mistakenly assumed to be his. Initially declining, Zakir accepts the car keys when Jacqueline approaches. They drive off together. The scene transitions into Zakir’s dream, interrupted by a doorbell. Jacqueline, irritated by the car in her parking space, notices Zakir’s impeccable fashion. Her radiant smile signals forgiveness. This engaging narrative positions The Roadster Life Co as a game-changer, offering attention-grabbing trend-first styles.
Link to the ad film – https://www.youtube.com/watch?v=dGRn1k8Oc3w
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