Salesforce India Launches Digital Lending for Loan Origination

New Delhi: Salesforce (NYSE: CRM), the leading CRM provider, has announced the forthcoming launch of Digital Lending for India, a platform designed to revolutionize consumer lending for banks and lenders. This innovative solution aims to reduce costs and simplify the maintenance of outdated, fragmented systems. Digital Lending for India will be dedicated to serving customers within the country, seamlessly integrating banking and financial data with Salesforce’s customer data.

Built on Salesforce’s Financial Services Cloud platform, this integration enables a comprehensive view of customer information throughout the loan application process, resulting in quicker processing and approvals. The platform supports a unified approach to application intake, underwriter review, and pre-disbursement operations for home, auto, and personal loans. With Salesforce’s preconfigured and customizable solutions, banks can achieve faster implementation and reduced loan processing times.

Product Features:

Application Intake: Features prebuilt journeys that streamline the intake process across various touchpoints, including branches and mobile channels. This functionality allows banking relationship managers and agents to efficiently manage loan origination, from collecting applicant details to authentication and capturing detailed information such as address, employment, income, and documents. The Discovery Framework powers the application intake by tracking responses to assessment questions.
Underwriter Console: Offers a consolidated view of crucial data for credit review. The unified, configurable interface provides underwriters with access to applicant information, selected loan products, documents, approvals, verifications, terms, and fees. This feature reduces time, minimizes manual errors, and enhances risk assessment, potentially enabling a higher volume of applications to be processed efficiently.
India-Specific Integrations: Includes pre-built configurations for Aadhaar authentication, identity verification, Video Know Your Customer (KYC), risk screening, and employment verification. These integrations help credit processing assistants and agents comply with KYC requirements and streamline onboarding with speed and scale. Additionally, simplified configurations for bank account and IFSC verification assist operations officers in capturing loan repayment details.
Pre-disbursement Operations: The prebuilt disbursement operations feature includes configurable forms for collecting applicant bank account details, repayment mode (e-mandate/e-NACH/cheque), repayment frequency, and monthly amount. It also offers integration templates for verifying bank account and IFSC details. The workflow covers closing the associated opportunity, creating a financial asset for secured loans, and providing a placeholder for a callout to the core banking system.
Partner Ecosystem: Salesforce’s Digital Lending for India fosters innovation with a partner ecosystem offering purpose-built solutions for specialized segments in lending.

Salesforce’s Digital Lending for India is poised to transform the loan origination process, offering a seamless, efficient, and integrated solution tailored specifically for the Indian market.

Salesforce Executive Quote

Arundhati Bhattacharya, CEO & Chairperson, Salesforce India, said, “Given the potential of technology in driving change, our new product “Digital Lending for India” can offer multiple benefits. India, with its rich scientific heritage, and diversity, with strong aspirations for a technology-driven economy, finds itself at a juncture, facing both challenges and opportunities in this global technological race. I am truly excited to be launching this product, a first, where we’re solving for the unique complexities in India and made for Indian businesses. As we grow our presence in the region, we are confident that Salesforce will be at the forefront of driving innovation at scale for businesses across sectors in India.”

Customer Quotes

Approved customer quote.

Rajendra Bisht VP – Technology and Digital, Bajaj Finance Limited Auto Finance, said, “Over the last few years, India’s FinTech sector has witnessed a remarkable evolution with digital lending emerging as a frontrunner in this transformation wave. With a strong digital focused approach, digital lending is reaching the hinterlands of Bharat, reshaping how borrowers access funds, making lending more convenient, efficient, and accessible than ever before. As we look to explore the next phase of digital lending in India, the potential of technology to transform this sector is immense and innovation from companies like Salesforce will provide a strong impetus for digital lending in the country.”

Sachinder Bhinder, MD & CEO, Aavas Financiers, said, “Aavas’ mission and vision is to enrich the lives of low- and middle-income individuals in unserved and underserved markets by helping them realize their dreams of owning a home. Technology breaks down geographic and economic barriers, enabling us to bring financial services directly to these communities via mobile and online platforms. Our partnership with Salesforce has empowered us to create seamless customer journeys across both online and assisted channels, underscoring our unwavering commitment to delivering exceptional customer experiences and ensuring customer delight. At Aavas, we are dedicated to creating a more inclusive and equitable financial future for India, bringing us closer to the vision of financial empowerment for all.”