St.Botanica redefines hair care with world-class ingredients in their DVC featuring Brand Ambassador Kareena Kapoor Khan

New Delhi: St.Botanica, a leading direct-to-consumer (D2C) beauty brand and part of South Asia’s largest beauty and personal care conglomerate Good Glamm Group, launches a new DVC featuring actor and brand ambassador, Kareena Kapoor Khan for their Moroccan Argan Hair Care range, underlining the brand’s promise of curating the world’s finest ingredients to create effective self-care products.

St.Botanica’s campaign highlights their commitment to premium ingredients in self-care products. Featuring luxurious blends with Moroccan-sourced Argan Oil, it showcases their core principles: global ingredients, effective formulations, no harmful chemicals and rigorous testing. With Kareena Kapoor Khan, it engages new consumers and promises top-quality self-care essentials.

Sukhleen Aneja, CEO, Good Brands Co, Good Glamm Group said,“At St.Botanica, our core focus and commitment lies in using the world’s finest ingredients in our products, ensuring that our customers experience unparalleled quality and luxury in their haircare rituals. Our latest DVC and partnership with Kareena Kapoor Khan further enhances the essence of St.Botanica’s philosophy and strengthens our dedication to providing consumers with the very best in self-care.“

Expressing her excitement, Actor and Brand Ambassador, Kareena Kapoor Khan said, “My association with St.Botanica has spanned for more than a year now, and during this time, I’ve wholeheartedly embraced the brand’s core philosophy. St.Botanica is dedicated to providing toxin-free products with meticulously created formulations featuring the world’s finest ingredients. My experience with the products and deep resonance with the brand’s values fuels my excitement to be a part of St.Botanica’s journey.”

St.Botanica’s Moroccan Argan offerings include a range of hair care products:

St.Botanica Moroccan Argan Shampoo : It is created using natural ingredients and plant extracts. It thoroughly cleanses the scalp without leaving residue. This Moroccan Argan Oil Shampoo leaves your hair smooth and frizz-free while giving it naturally-powered nourishment and care for soft, manageable hair. This nourishing shampoo can also help reduce hair damage caused by pollution and everyday exposure on your strands.

St.Botanica Moroccan Argan Hair Conditioner: Our Moroccan Argan Oil Conditioner is packed with natural ingredients to love your hair. It moisturizes, tames frizz, and promotes healthy growth with Moroccan Argan Oil, Olive Oil, Shea Butter, Wheat Protein, and Avocado Oil.

St.Botanica Moroccan Argan Hair Oil: It is a natural hair oil that helps stimulate hair growth, strengthens hair roots, and adds shine to your tresses. It helps reduce scalp dryness and repairs damage caused by exposure to heat and hair-styling chemicals. Made of natural oils and plant extracts, this Moroccan Argan Oil is essential for healthy hair growth.

St.Botanica Moroccan Argan Hair Serum: It is developed using premium natural oils and plant-based ingredients. This Moroccan Oil serum ensures smooth and shiny hair. This hair serum helps moisturize dry hair without making it greasy and makes hair smooth and glossy. Moroccan Argan Oil is an essential ingredient that provides intense nourishment to your strands.

The brand’s emphasis on research-based formulations featuring natural and organic ingredients makes it an ideal choice for conscious consumers mindful of their purchase impact. The brand offers a range of cruelty-free products, duly certified by PETA, catering to conscious consumers who prioritize the environmental impact of their purchases.