TASC Deploys Salesforce Agentforce to Transform the Future of Staffing
Built on Agentforce, the lead sourcing and engagement agents work alongside sales teams 24/7 to transform productivity
Mumbai, 10 December 2025: Salesforce, the world’s #1 AI CRM*, today announced a strategic
collaboration with TASC Outsourcing, a multinational recruitment, staffing, and HR solutions firm
with a presence in India and the Middle East. With Salesforce, TASC is unifying sales and
marketing operations on Salesforce and deploying autonomous AI agents to transform
fragmented processes to drive revenue growth while building meaningful customer relationships.
With over 8,000 associates and more than 500 customers across the UAE, Saudi Arabia, and the
broader MENA region, TASC has leveraged Agentforce Sales to modernise its legacy
recruitment-based workflows into a unified, sales-ready system. Integrated with TASC’s ATS
(applicant tracking system) and ERP, the platform now streamlines sales and operations end to
end, enabling faster responses, stronger coordination, and higher productivity across sales,
recruitment, and delivery teams. Powered by Agentforce, TASC deployed two autonomous AI
agents — a lead-sourcing agent and an outreach agent — that capture, qualify, and nurture leads
at scale. The lead sourcing agent generated over 2,000 actionable leads, while the engagement
agent significantly boosted email performance, resulting in a sixfold increase in response rates.
Combined with Tableau for advanced sales performance analytics across regions, this strategic
deployment of Salesforce products positions TASC at the forefront of AI-driven innovation in the
staffing industry and accelerates the company’s vision to evolve from a traditional staffing agency
into a technology-first solution consultancy.
Through this collaboration, Salesforce and TASC are setting a new standard for AI-driven
efficiency in the people solutions and HR outsourcing sector. By unifying sales, recruitment, and
operational workflows, organisations can respond faster, make data-driven decisions, and scale
with confidence in an increasingly competitive market.
Comments on the News:
Mankiran Chowhan, Managing Director – Sales & Distribution at Salesforce India, said “AI is
redefining the future of work, and our partnership with TASC Outsourcing is a powerful example
of how technology can unlock new levels of agility and intelligence. By unifying sales,
recruitment, and operational workflows on Salesforce, TASC is not just accelerating growth, it’s
shaping a smarter, more connected staffing ecosystem for India and the Middle East. This is the
future of business; data-driven, automated, and deeply human in its impact.”
Richard Jackson, Chief Transformation Officer, TASC Group, said “Enterprises across the
GCC are accelerating digital adoption, and the workforce landscape is evolving just as fast. Our
collaboration with Salesforce enables us to deliver faster, smarter, and more integrated workforce
solutions across onboarding, deployment, and compliance. By embedding real-time insights and
automation into our core processes, we are building a future-ready organisation that can scale
quickly while delivering exceptional value to clients across industries. This positions us strongly
for continued expansion and unlocks meaningful value for the businesses we support.”
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