The Indus Appstore by PhonePe achieves over 1 million installations.

New Delhi: PhonePe’s Indus Appstore, India’s homegrown app marketplace, today announced that it has crossed over 1 million installs within a month of launch. Indus Appstore’s rapid adoption signifies the market’s readiness for alternatives that prioritize the needs of Indian developers and cater to the linguistic and cultural preferences of the Indian audience.

Commenting on the milestone, Akash Dongre, Co-founder and CPO, Indus Appstore, commented, “This remarkable achievement is a reflection of our team’s unwavering commitment and hard work. We will continue innovating and improving our app store experience to ensure that we remain at the forefront of delivering a superior product experience for both developers and consumers. This is just the beginning, and we are excited about the future of app discovery in India.”

Indus Appstore has new updates planned every 10 days. Features like video-led app discovery and voice search are in the pipeline which will help streamline the user journey, while enhanced developer tools like richer merchandising tools and video-based app promotion opportunities, will drive a thriving creator economy.

Indus Appstore has forged strategic OEM partnerships with Nokia and Lava, and is in advanced discussions with several other major smartphone manufacturers. With a target of pre-installation on 250-300 million devices by year-end, these collaborations promise seamless app installation and updates.

Some Key Highlights and Growth Indicators:

Diverse Demand: Indus Appstore has seen a wide array of app categories gaining popularity, with Finance, Games, Social, Entertainment, Tools, Communication, and Shopping topping the download charts.
Tier 2 Traction: 45% of users hail from Tier 2 cities, demonstrating broad appeal beyond major metros.
Localized Success: Indus Appstore’s availability in Hindi, Marathi, Bengali, Gujarati, Telugu and others has driven tremendous engagement, validating the demand for native language app experiences.and fostering a sense of inclusivity.
Developer Embrace: Prominent developers, both Indian and global, are rapidly listing their apps on Indus Appstore, recognizing its commitment to developer success.
Community-Driven: Indus Appstore has received positive user feedback and is actively welcoming user feedback and suggestions, demonstrating a commitment to continuous improvement.