WinZO Scales Global Center of Excellence with AWS to Supercharge India’s Gaming and Interactive Entertainment Ecosystem
The collaboration will empower 2,000+ startups with mentorship, cloud tools, and access to global opportunities with AWS
New Delhi, August 05, 2025—Amazon Web Services (AWS), an Amazon.com company, today
announced that WinZO, India’s largest vernacular social gaming and interactive entertainment
platform with more than 250 million active users, is scaling its Global Center of Excellence (GCoE)
with AWS. WinZO launched the GCoE, one of its flagship initiatives, in collaboration with the
Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce,
Government of India, in November 2024.
In collaboration with AWS, WinZO’s GCoE will build a dedicated platform to empower entrepreneurs
in India’s interactive entertainment industry to discover new pathways for growth and scale,
leveraging the transformative potential of generative artificial intelligence (Gen AI). Through the
GCoE, WinZO will leverage AWS Gen AI solutions to help game studios across India build and scale
their games faster and more effectively while upskilling local gaming talent with AWS cloud
mentoring and training. This initiative will drive innovations like new game engines to design virtual
worlds, nurture more immersive and safer gaming experiences, and increase the competitiveness of
India’s gaming industry.
Generative AI Innovation for Gaming
India’s gaming industry is on a steep growth trajectory, projected to expand from US$3.7 billion in
2024 to US$9.1 billion by 2029. Globally, gaming is a US$324 billion industry, larger than movies and
music combined, making this a pivotal opportunity for India to scale its digital footprint. Gen AI,
meanwhile, is reshaping the industry by accelerating content creation, personalizing experiences
based on player choices, and accelerating the use of regional languages and vernacular content.
To help gaming companies innovate and grow using the latest Gen AI and other cloud services on
AWS, WinZO’s GCoE cohorts will use technologies like Amazon Bedrock; a fully managed service
designed to simplify the development, deployment, and scaling of Gen AI applications; to build a
customer support platform offering instant translations in 12 languages through AI assistants. The
platform answers player queries, resolves potential issues like progress not saved, and provides
game tips like level completion strategies. It ensures fast, localized, and always-on support for
players across India. Using Amazon Bedrock, the GCoE will also help developers test their games
faster and more efficiently compared to traditional methods, like manual playtesting, which are
labor-intensive, shortening content development cycles by up to 25%. The new game test solution
will employ advanced automation, data analytics, and statistical modeling to test and ensure the
quality of games.
Another key area of collaboration under the GCoE involves the use of Amazon SageMaker; a fully
managed service to build, train, and deploy machine learning (ML) models to help game developers
personalize user experiences by recommending tailored content and game modes based on
individual player behavior and preferences. For example, a casual player who enjoys puzzles may be
shown new brain games, while a competitive user is recommended fast-paced multiplayer
tournaments, creating a dynamic, personalized journey for every gamer.
Upskilling to Evolve
To drive innovation and stay ahead in the fast-evolving gaming sector, WinZO promotes continuous
learning and technical excellence through the GCoE. WinZO offers employees and game developers
associated with the GCoE free structured training programs through AWS Training and Certification,
helping game developers to harness Gen AI to drive innovation, enhance gameplay, and deliver
more personalized player experiences. Members and partners of the GCoE will also benefit from the
AWS Skills to Job Tech Alliance in India. This alliance brings together AWS customers, partners,
government bodies, workforce development organizations, and educational institutions to address
skills gaps and prepare learners for in-demand tech jobs. With 87% of organizations citing skills
shortages as a key barrier to digital transformation, employers increasingly struggle to identify,
recruit, and retain cloud-skilled talent. By fostering a future-ready workforce, WinZO’s collaboration
with AWS will not only strengthen India’s interactive entertainment industry but also position the
country as a global hub for gaming talent.
Growing India’s game tech startup community
Beyond skilling, WinZO’s GCoE will offer support to early-stage Indian gaming startups through
various AWS accelerator programs. This collaboration offers young game companies cloud credits,
expert mentorship from AWS and WinZO partners, go-to-market support, and targeted workshops
on AI, ML, and data to bring their gaming ideas to life. Earlier this year, WinZO anchored the Gaming
Pavilion at Startup Mahakumbh 2025, spotlighting Indian game developers, conducting investor
pitch sessions, and hosting panels on fundraising and scaling. With a portfolio of 100+ Made in India
games available in 15 languages, WinZO is uniquely positioned to integrate AWS’s skilling and Gen AI
capabilities with the evolving needs of India’s gaming and game developer ecosystem. WinZO’s GCoE
and AWS have launched the first hackathon, WinZO IGNITE, to solve the most pressing tech
problems facing the sector. In coming editions, WinZO IGNITE will go global and work with the wider
ecosystem to create more enduring solutions.
“At WinZO, we believe India is poised to lead the next wave of global gaming innovation by
leveraging its true strengths – youth, creativity, and scale,” said Paavan Nanda, Co-founder of
WinZO. “Through our Global Center of Excellence, and in collaboration with AWS, we’re building a
platform that empowers developers to create immersive, safe, and inclusive gaming experiences
using generative AI. This initiative is unlocking opportunities and showcasing the potential of India’s
digital economy to the world.”
“India’s gaming industry is thriving on the cloud, and WinZO is a trailblazer in harnessing generative
AI to reimagine gaming experiences at a global scale,” said Satinder Pal Singh, Director, Solution
Architecture, AWS India and South Asia. “WinZO’s long-term collaboration with AWS to scale its
Global Center of Excellence is not only accelerating innovation in entertainment and personalized
gaming but also strengthening India’s position as a global talent and technology hub.”
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