AU Small Finance Bank Partners with Salesforce to Revolutionize Digital Customer Onboarding for Vehicle Loans
New Delhi: India’s leading SFB, AU Small Finance Bank (AU SFB) has joined hands with global CRM solutions leader Salesforce to introduce an advanced digital customer onboarding solution for its vehicle loan customers. This strategic collaboration underlines AU SFB’s dedication towards adopting technology, enhancing customer engagement and streamlining operational processes.
Using Salesforce’s innovative platform, AU SFB aims to develop a fully digitized solution to meet the needs of relationship executives and business managers. By integrating the entire customer journey of credit and operations on a single platform, the bank seeks to accelerate turnaround time (TAT) and attract customers through various digital channels. Leveraging the capabilities of Salesforce, AU SFB aims to leverage its existing API stack, reduce manual data entry, and streamline data validation processes.
In partnership with Salesforce, AU SFB also focuses on optimizing operational efficiency by incorporating advanced reporting features. This includes simplifying the processes of underwriting credit decisions, verifying data and documents, and providing real-time dashboards for users, facilitating a seamless transition to a paperless workflow. Additionally, the collaboration aims to introduce new features and policies while addressing existing challenges.
Expressing his views on the partnership, Bhaskar Karkera, Head of Retail Assets at AU Small Finance Bank, stated, “We are excited to collaborate with Salesforce to digitize the customer journey for vehicle loans, one of our core products. At AU SFB, customer-centricity is paramount, and our partnership with Salesforce reinforces that commitment. This collaboration will not only boost our productivity but also elevate the customer experience. This initiative transcends mere technology adoption; it provides us with a competitive advantage in the evolving financial landscape, where technology plays a crucial role.“
Arun Kumar Parameswaran, Managing Director – Sales, Salesforce India, commented, “Today, technology offers remarkable opportunities for innovation in banking. At Salesforce, we recognize that trust, digitization, and personalization are essential elements of such innovations. Financial institutions must engage customers through their preferred channels and deliver an end-to-end experience. This collaboration underscores Salesforce’s ability to drive innovation and efficiency in the financial services sector. We are thrilled to partner with AU SFB on their digital transformation journey and support them in achieving business success.”
About AU Small Finance Bank: AU Small Finance Bank Limited (AU SFB) is a scheduled commercial bank and the largest SFB in India since its inception in April 2017. Established in 1996 by Mr. Sanjay Agarwal, AU SFB boasts a legacy of 28 years in building a retail banking franchise with deep market understanding. The bank operates a sustainable business model, extending credit to underserved retail and MSME segments while offering comprehensive banking solutions to its customers.
With a strong digital presence and innovative products, AU SFB serves 46.8 million customers through 1,049 banking touchpoints across 21 States & 3 Union Territories. The bank enjoys high external credit ratings and is listed on both NSE and BSE.
About Salesforce: Salesforce enables companies of all sizes and industries to connect with their customers through data, AI, CRM, and trust. For more information, visit www.salesforce.com
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