Simran Choudhary unveils her latest single, "Ni Bhabi”
Ludhiana: After mesmerizing the Punjabi music scene with the Folkin Rani EP, Punjabi pop sensation Simran Choudhary unveils her latest single, “Ni Bhabi”. Drawing inspiration from age-old Punjabi folklore and wedding songs, this track is a lively fusion of infectious beats and playful lyrics, promising to dominate the dance floors this year.
Set to a vibrant instrumental backdrop, ‘Ni Bhabi’ narrates the spirited story of a brother-in-law (Deor) seeking advice from his sister-in-law (Bhabi) on wooing his love interest. With its jovial tone and pulsating rhythm, the song beautifully captures the essence of camaraderie between a Deor and Bhabi.
Bringing depth to the composition is the talented composer and lyricist Raja, accompanied by the soulful male vocals of Aden, who also doubles as the track’s producer. Together, the trio reimagines traditional Punjabi customs in a contemporary musical rendition.
Complementing the track is an energetic music video directed by Teji Sandhu, immersing viewers in a kaleidoscope of colors and movements. The video seamlessly blends traditional and modern dance styles, depicting the playful rapport between the Bhabi and Deor as they groove on the dance floor.
Talking passionately about the release of ‘Ni Bhabi’, singer Simran Choudhary shared, “Working on ‘Ni Bhabi’ was an exciting experience. The track celebrates the unique bond of friendship and banter between a Devar and a Bhabhi. As the singer and composer, ‘Ni Bhabi’ allowed me to explore new sounds and styles while staying true to my roots. It’s a blend of traditional Punjabi elements and modern beats and I am excited for the listeners to hear the cheerful track we have created.”
“From the moment I heard the first cut, I knew ‘Ni Bhabi’ was special. It was an incredible experience working with Simran to create the track and I am incredibly proud of what we have created. It’s a song that brings people together, and I can’t wait for fans to experience the infectious energy and vibrant spirit of the track for themselves”, added producer-singer-composer Aden on the release.
About The Author
