Myntra Gains 7.5 Crore New App Users, Beauty Category Surges 3X

New Delhi: Myntra’s Gen Z fashion segment has witnessed an impressive surge, with a 2.25 times increase in demand year-on-year and a remarkable 175% growth in its customer base. This surge can be attributed to Myntra’s innovative introduction of FWD, an app-in-app feature designed specifically for the Gen Z audience, which has significantly contributed to this achievement. Sunder Balasubramanian, Chief Marketing Officer at Myntra, expressed pride in the platform’s multifaceted growth. He highlighted the addition of the highest number of new users and customers this year, coupled with the doubling of the loyal customer base.

Beyond its success in the fashion sector, Myntra has further solidified its position as a comprehensive lifestyle destination, encompassing categories such as luxury watches, wearables, luggage, travel accessories, home essentials, and footwear.

The role of technology in enhancing the shopping experience for consumers has been pivotal. Myntra’s introduction of Myntra Minis, a short-form video content feature adopting the reels format, has proven highly successful, accumulating one million daily views. Additionally, the platform continues to stay ahead in the e-commerce landscape by leveraging artificial intelligence (AI) and other emerging technologies.

This substantial growth reflects Myntra’s commitment to providing a delightful shopping experience to its customers. The platform’s strategic initiatives, including tailored app features, diversified product offerings, and technological innovations, have propelled it to achieve significant milestones in the highly competitive e-commerce market. Myntra’s success story extends beyond mere fashion retail, positioning itself as a go-to destination for various lifestyle needs.

In summary, Myntra’s remarkable achievements in customer expansion, diversified offerings, and technological innovation underscore its prominence in the e-commerce landscape, showcasing a comprehensive and dynamic approach to cater to the evolving demands of Gen Z and beyond.