Salesforce Unveils Public Sector Division in India to Revolutionize Government Services
New Delhi: Salesforce (NYSE: CRM), the top provider of customer relationship management (CRM) solutions, has launched its Public Sector division in India. This new initiative is designed to empower government agencies and public sector organizations to enhance citizen experiences through advanced Salesforce technology.
The Salesforce Public Sector Solutions are specifically designed to help government agencies deliver services more efficiently through pre-built apps tailored for digital service delivery. These solutions are built on the Salesforce Einstein 1 Platform, offering a future-proof IT investment with tools for citizen developers, AI, and automation. Recently, Salesforce introduced Public Sector Einstein 1 for Service, which includes CRM, trusted AI, and data capabilities to automate administrative tasks and provide quicker services to citizens.
These solutions are hosted on Hyperforce, Salesforce’s next-generation public cloud infrastructure. Hyperforce ensures data residency, control, and security, leveraging a security-first culture and Zero Trust principles with enhanced privacy standards. Salesforce’s offerings aim to help government agencies and public sector organizations in India succeed on a larger scale.
Advanced tools like Tableau and Einstein Analytics provide robust data visualization and AI-powered analytics, while MuleSoft’s integration solutions facilitate seamless integration of Salesforce with any cloud or on-premises system. Slack enhances productivity with AI-powered summaries and data-triggered workflows. Salesforce’s low-code platform allows for the creation of custom applications to meet unique needs, and the AppExchange offers a variety of pre-built apps specifically designed for government use.
Industry Leaders’ Comments
Arundhati Bhattacharya, CEO & Chairperson of Salesforce India, remarked, “Our focus on the public sector comes at a crucial time when cloud technology underpins digital transformation, driving innovation and propelling India towards a $1 trillion digital economy by 2030. AI, machine learning, and application development rooted in trust will significantly enhance citizen experiences.”
Arun Kumar Parameswaran, Managing Director of Sales & Distribution at Salesforce India, added, “Today, citizens expect faster, tailored services across all platforms. Creating a 360-degree view of citizens to deliver services based on a unified data platform, with trust at its core and deep industry expertise, will unlock tremendous potential for government organizations. Generative AI could unlock a $1.75 trillion productivity opportunity annually across various government functions. Salesforce’s collaboration with government entities can significantly shape and redefine the experiences of Indian citizens. I am excited to be part of this critical milestone for Salesforce in India, modernizing experiences and delivering unmatched value to the public sector.”
Salesforce India has recently expanded its flagship Centre of Excellence (CoE) in Hyderabad, reinforcing the region as a leading talent, knowledge, and innovation hub for the company. Currently, Salesforce employs over 11,000 people in India across Hyderabad, Bengaluru, Mumbai, Gurugram, Pune, and Jaipur. The company supports public sector organizations globally in modernizing government service, transforming digital service delivery, achieving faster time to value, and improving mission success with AI-driven solutions, all within a trusted cloud environment.
India remains a high-growth market for Salesforce, with leading businesses across various sectors including financial services, manufacturing, retail, healthcare, and education adopting Salesforce to enhance productivity, drive efficiency, and revolutionize customer interactions. Salesforce’s growth in India is supported by a robust ecosystem of strategic partners, startups, over two million Salesforce developers, and a significant user base of Trailhead, the company’s free online learning platform, second only to the United States.
This dynamic community is driving the development of new Salesforce solutions and opportunities within the region.
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