Singer India Limited
Lucknow: Singer India Limited, a prominent manufacturer of sewing machines and household appliances in India, has announced the launch of Singer Live Assist, a customer support service aimed at both existing and new customers of their sewing machines. This innovative service provides real-time virtual face-to-face support to customers, allowing them to resolve issues and receive demonstrations from the comfort of their homes. With a rich heritage spanning over 170 years, this initiative underscores the company’s dedication to raising the bar in customer satisfaction through the integration of technology for live assistance and demonstrations.
Singer’s Live Assist represents a significant advancement, particularly for customers in remote locations, by offering timely and convenient solutions to their concerns. It caters not only to existing customers but also extends support to new buyers by addressing queries and providing live demonstrations online. Furthermore, complimentary home demonstrations are available for every Singer sewing machine purchase, ensuring comprehensive assistance.
Operating daily from 10 AM to 7 PM, excluding national holidays, Singer Live Assist provides prompt and complimentary solutions, including tailored product demonstrations, to cater to a diverse customer base. Customers can easily access this service by dialing Singer’s toll-free number 1800-103-3474 and engaging with the knowledgeable service experts.
Singer India recently received the ‘Best use of Technology in Enhancing Customer Experience’ award at the 3rd Annual CX Excellence Awards 2024 in Delhi, hosted by Quantic India & SAP, in recognition of the Singer Live Assist initiative.
Rakesh Khanna, Managing Director, and Vice Chairman of Singer India said, “We’re truly excited to lead the way in offering a tech-driven solution for a timeless industry that’s now evolving in new directions. Sewing machine is an engineering marvel yet it can be intimidating to understand and operate. That’s why we have created a solution that simplifies machine comprehension and troubleshooting for our customers. Our latest service breaks down the complexities of machine operation into easy-to-follow steps. By doing so, I am confident that our approach streamlines the process of resolving customer queries and complaints that saves time and ultimately enhancing their overall experience.”
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