Delhi: Warner Music India has expanded its collaboration with Global Music Junction (GMJ), the music and entertainment arm of JetSynthesys. Initially striking a distribution deal in 2021, this renewed partnership sees Warner Music making a strategic investment in GMJ, entailing a board seat. This strategic maneuver positions Warner Music India as a pivotal player in the burgeoning central Indian music market.
GMJ stands as a dominant force in the realms of Bhojpuri, Haryanvi, Oriya, Kannada, and Gujarati music markets, witnessing remarkable growth, especially in Kannada and Gujarati segments. With Bhojpuri emerging as India’s fastest-growing language, Warner Music’s move solidifies its foothold as a key player in this dynamic music sphere. GMJ is dedicated to empowering artists and labels through an array of services spanning content creation, events management, innovative distribution, marketing solutions, technical analytics, and legal support.
With an extensive ecosystem comprising over 100 partners and boasting more than 250 million subscribers, GMJ delivers over 100 billion minutes of entertainment annually through a repository of over 130,000 pieces of audio-visual music content. Its partnerships encompass luminaries such as Bhojpuri icons Khesari Lal Yadav and Pawan Singh, Haryanvi sensations Renuka and Sapna Chaudhary, as well as Odiya stalwarts Malay Mishra and Ira Mohanty. Moreover, GMJ collaborates with esteemed training and production entities like Artium Academy, Hariprem Films, and music directors Sahil Sandhu and Malay Mishra.
GMJ’s recent accomplishments include Haryanvi superstar Sapna Choudhary’s “Jale 2” amassing over 300 million views on YouTube and 15 million Instagram Reels within 90 days, alongside Shivani Singh’s “Sent Gamkauwa” garnering 700 million YouTube views in just six months. Such milestones underscore GMJ’s prowess in cultivating and disseminating culturally resonant music content across diverse linguistic landscapes.
Alfonso Perez Soto, President, Emerging Markets, Warner Music, says, “This is a significant milestone in the expansion of our presence across India. Working with the amazing team at GMJ last year not only strengthened our partnership but enabled us to better support artists from the central regions of India, bringing them the best artistic support that any company can provide, and helping them connect with fans across the country and around the world. India is one of the most exciting music markets in the world and with GMJ as a partner we’re right at the heart of it.”
Rajan Navani, CEO and founder of JetSynthesys, adds, “Our journey with Warner Music has been remarkable, highlighted by some successful collaborations. The indigenous languages in which we operate, such as the Bhojpuri, Haryanvi, Oriya, Kannada and Gujarati language markets in India, have seen incredible growth in the recent past. Warner Music’s investment in Global Music Junction and its continued collaboration with us will fast track the increasing expansion of India’s regional music industry. With our combined collective vision and understanding of audience preferences, we aim to strengthen the ecosystem by meeting the growing fan demand in the music and entertainment space. We are looking forward to more successful outcomes from our longstanding collaboration.”
Jay Mehta, Managing Director of Warner Music India, adds: “Our partnership continues to have a significant presence in the places in the Indian market which are growing most rapidly, and so enables us to be the fastest music company in our expansion. GMJ is a leading player in five language markets in central India and works with some of the biggest names in Indian music and show business. This is a critical moment in our expansion across the country as we seek to position Warner Music India as the number one choice for all discerning artists and labels.”
Rajkumar Singh, CEO, Global Music Junction, comments: “GMJ is committed to pioneering innovative marketing strategies, fostering creativity, and elevating the digital music landscape across India. Our expanded partnership with Warner Music will help us fulfil our vision of becoming the foremost digital entertainment company in the country, while nurturing the next generation of talent. We will continue to enable our partners to focus on their artistic endeavours, while we manage their digital properties to engage users effectively.”
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